Ford Patents Tech to Annoy Drivers With In-Car Advertisements – Futurism

Posted: May 11, 2021 at 10:50 pm

Let's hope this feature never materializes.Scanning Billboards

US automaker Ford has patented a piece of technology that could prove to be a major headache for its customers if,that is, it ever makes it into the companys cars.

A new patent filed by the car company suggests Ford cars could soon scan the cars surroundings for billboard advertising and interpret that information to deliver contextual information to the cars display, as spotted by automotive publication Motor1.

Such information could include the advertisers phone numbers, products, or directions to a particular store an invasive vision of the future of driving.

Its a dystopian vision of our advertising-laden present and near future. Such a feature could also represent a major distraction for future drivers, as Motor1 points out.

But as of right now, its nothing more than a patent. In other words, theres no guarantee the feature will ever materialize.

Ford submits patents on new inventions as a normal course of business, but they arent necessarily an indication of new business or product plans, the company told Motor1 in a statement.

Lets hope this particular concept isnt any indication of where Ford is headed.

READ MORE: Ford Patents Terrible Billboard Scanning Tech, Shows In-Car Ads [Motor1]

More on Ford: Ford CEO Mocks Tesla For Rolling Out Half-Finished Autonomous Driving

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Ford Patents Tech to Annoy Drivers With In-Car Advertisements - Futurism

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