Rolling with it: Toilet paper isnt just a flushable commodity anymore. In the age of panic buying, its become a symbol of security. Amsterdam-based creatives Guillaume Roukhomovsky and Bla Verhnjak have created the Give-a-Sheet campaign, which has tapped artists to create drawings atop a square of toilet paper, writes Ad Ages Ann-Christine Diaz. The pair have been auctioning off the works on the campaign site, with all proceeds going to the COVID-19 Solidarity Response fund for the World Health Organization. So far, theyve raised $850, and theres more art available.
Game, set, match: The Wimbledon tennis championships have been canceled for the first time since World War II. The French Open has already been delayed to late September, from May, but the U.S. Open is still scheduled for late August at Flushing Meadows in New York City, which is currently being converted into a temporary medical facility during the citys battle with coronavirus.
Stream a little stream of me: YouTube wants in on the short video action and is planning a rival to TikTok called Shorts. The Google-owned platform will make its catalog of licensed music available as backing tracks for user videos. With millions of people stuck inside, streaming platforms are reaching huge audiences. Amazon-owned Twitch topped 3 billion hours watched for the first time in Q1 and set record highs for hours watched and concurrent viewers.
That does it for todays Wake-Up Call, thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage.
From CMO Strategy to the Ad Age Datacenter Weekly, weve got newsletters galore. See them all here.
Subscribers make the difference. Individual, group and corporate subscriptions are availableincluding access to our Ad Age Datacenter. Find options atAdAge.com/membership.