EyeWay Vision has just recently joined the LaSAR Alliance. If that news doesnt thrill you, it could be because EyeWay and the LaSAR Alliance are both brand new. However, they have both recently come together in an exciting example of technology innovation and collaboration in XR research.
EyeWay Vision isnt actually brand new. Theyve been flying under the radar for the last seven years doing early-stage research and development in Israel.
Specifically, the company is exploring the far future of AR through eye-tracking laser scanning, and foveated projection. Essentially, they want to project digital images onto the eye rather than onto a lens in front of the eye. This involves understanding where the eye is looking and what already exists there in the physical world.
Dr. Nikhil Balram, formerly a Google executive, was announced the head of the Silicon Valley subsidiary late last year in the release announcing the new US branch.
What if you actually just projected an image the size of the pupil? Dr. Balram asked in a remote interview with ARPost. Now you can have very low power devices and very high-resolution images.
Power use is a target of XR technology innovation in part because, as David McIntyre of Perceive told ARPost in an interview around the time that EyeWay came to the US, when you start adding processing, heat becomes a problem. In AR devices without an external compute box, that often means heat discomfort or danger directly on the users head or face.
The LaSAR Alliance (LaSAR is short for Laser Scanning for Augmented Reality), like EyeWay, is only sort of new. The alliance itself is the newest edition to IEEEs Industry Standards and Technology Organization, which has been driving technology innovation for over 20 years.
The alliance was created to foster a platform and ecosystem of like-minded companies for the growth and development of laser and AR markets in general, LaSAR Alliance Chair, Bharath Rajagopalan, said in the interview. We want to have the best-of-breed solutions. We want to encourage, as much as possible, a wide variety of different approaches.
See Also: Taqtile Continues to Explore 5G With Booz Allen Hamilton and DOD
Essentially, member companies get access to an exclusive network of organizations interested in solving similar problems. Companies interact with each other through alliance initiatives, but also have the freedom to collaborate, network, and form partnerships on their own outside of the alliance. In exchange, member organizations contribute to documents like best-practice guides.
In addition to creating a marketplace of ideas, Rajagopalan hopes that LaSAR Alliance member organizations will achieve harmonization rather than standardization of industry practices through their shared technology innovations.
So, why has a company thats been essentially in hiding for over half a decade suddenly joined a technology innovation alliance? Because no one can operate in a vacuum.
According to Dr. Balram, EyeWays vision for the future of AR involves a network of components that come together and that includes components outside of EyeWays core competency areas.
We see ourselves as a systems company we developed this technology and now we need to start working with the ecosystem, said Dr. Balram. The Silicon Valley company is really geared outward.
This is exactly the kind of attitude that Rajagopalan hopes that all member organizations bring to the table. He also encourages technology innovation companies that arent directly involved in laser scanning AR technologies but also companies building things around it to get involved. This way, LaSAR Alliance can represent the entire rich ecosystem.
Other early entrants to the Alliance include companies making micromirrors. These mirrors are not directly involved in laser scanning but are involved in XR displays including the lensless headsets of the future proposed by XR pioneer Doug Magyari.
Both Dr. Balram and Rajagopalan touched on the concept of competition, which is bound to come up with the topic of collaborative technology innovation. Neither of them thinks that it is an obstacle to participation in the alliance.
You can have competition and collaboration; they can both exist, said Rajagopalan. A rising tide lifts all boats.
See Also: Defining a Tech Cycle and Where Augmented Reality and Virtual Reality Stand
Dr. Balram also expressed confidence not just because there are different markets and use cases for different kinds of displays that make room in the market. He also expressed confidence in the unique nature and quality of EyeWay.
If you create an experience thats 10x, no one will ever go back. Its like going from black-and-white TV to color, said Dr. Balram. Thats what inspired me to leave Google to come to this little startup. This is the direction AR is going and well never go back.
While there are a few companies in the XR space offering end-to-end solutions, most remain systems companies like EyeWay.
When these systems companies come together in organizations like the LaSAR Alliance, technology innovation takes off in ways that are both explosive and sustainable independent and integrated. These innovations are no less significant than the strictly siloed competitive feature races that we so often see in this rapidly changing XR space.
Continue reading here:
- Technology company - Wikipedia - June 20th, 2021
- PROJECT 38: How to survive today's tech stressors - Washington Technology - June 20th, 2021
- The first-ever Black-owned social job network built on blockchain technology launches Juneteenth - Johnson City Press (subscription) - June 20th, 2021
- Komatsu: celebrating 100 years of industrial innovation | Technology - Mining Global - Mining News, Magazine and Website - June 20th, 2021
- Energy Department Seeks to Keep Grant-Backed Technology Jobs in U.S. - The Wall Street Journal - June 20th, 2021
- AI and the future of global trade | Technology & AI - FinTech Magazine - The FinTech & InsurTech Platform - June 20th, 2021
- Investors in technology need to pay attention to corporate governance - The Economist - June 20th, 2021
- Swiss Scientist Refined Technology Used in MRI Scans - The Wall Street Journal - June 20th, 2021
- Talking Technology: Ferrie Says This Investment Can Yield Up to $100/Acre Profits - Agweb Powered by Farm Journal - June 20th, 2021
- Mississippi INBRE Research Efforts Aided by Technology Upgrade - Southern Miss Now - June 20th, 2021
- How One Company Is Leveraging Technology To Support And Educate Autistic Children - Forbes - June 20th, 2021
- Meet the World Economic Forum's Technology Pioneers of 2021 - World Economic Forum - June 20th, 2021
- Research says AI technology to divert invasive species in Illinois river akin to 'crime scene photos' - The Center Square - June 20th, 2021
- Bridging the gap: Technology can help conserve biodiversity - The Economist - June 20th, 2021
- Diving into the global problem of technology waste - MIT News - June 20th, 2021
- Calculating The Fair Value Of New Oriental Education & Technology Group Inc. (NYSE:EDU) - Yahoo Finance - June 20th, 2021
- Ministers eye technology to save thousands of NHS staffing hours - Yahoo Finance UK - June 20th, 2021
- U.S., EU Forge Closer Ties on Emerging Technologies to Counter Russia and China - The Wall Street Journal - June 20th, 2021
- Newater Technology, Inc. Announces the Discharge of Injunction Against its Going Private Transaction - PRNewswire - June 20th, 2021
- The UAPs (UFOs) Are Not Caused by Any U.S. Advanced Technology - Walter Bradley Center for Natural and Artificial Intelligence - June 20th, 2021
- All kinds of new technology are being used to monitor the natural world - The Economist - June 20th, 2021
- WIPO is seeking a Head, Legislative, Policy and Technology Advice Section - IPWatchdog.com - June 20th, 2021
- This Is The Future Of EV Technology...Maybe - InsideEVs - June 20th, 2021
- Rule of land supreme, not your policy: Parliamentary panel on information technology to Twitter - Economic Times - June 20th, 2021
- Coding languages to learn and avoid for technology jobs in banks - eFinancialCareers - June 20th, 2021
- Green Energy: The Issue Is Politics, Not Technology or Cost - Bloomberg - June 20th, 2021
- Global High Purity Alumina Market (2020 to 2026) - Featuring Airy Technology, Nippon Light Metal and Polar Sapphire Among Others -... - June 20th, 2021
- Novel Vaccine Based on mRNA Technology Shows Protection Against Malaria in Animal Models | The Weather Channel - Articles from The Weather Channel |... - June 20th, 2021
- Widespread electrification requires us to rethink battery technology - TechCrunch - June 13th, 2021
- Innovative Battery Technology Puts Flying Cars on the Horizon - SciTechDaily - June 13th, 2021
- Intel debates buyout of SiFive to bolster chip technology against Arm -source - Reuters - June 13th, 2021
- Erbil to host 2nd annual international fair on information technology - Kurdistan24 - June 13th, 2021
- The coming productivity boom - MIT Technology Review - June 13th, 2021
- Sit back and enjoy the technology ride - Mankato Free Press - June 13th, 2021
- King County Councils ban of facial recognition technology is misguided - MyNorthwest.com - June 13th, 2021
- Recon Updates Progress on its Technology-Driven Solutions for Electric Submersible Progressing Cavity Pump with $5 Million Orders Secured - PRNewswire - June 13th, 2021
- Jetti Resources' technology could help unlock millions of tonnes of copper from tailings - The Northern Miner - June 13th, 2021
- We can take the lead in offshore wind-energy technology - theday.com - June 13th, 2021
- Senate passes bill to boost US science and tech innovation to compete with China - USA TODAY - June 13th, 2021
- Technology Fills the Gap as Jobs Lag GDP - The Wall Street Journal - June 13th, 2021
- Salesforce CEO: We're going to rebuild all of our technology to become Slack-first - Yahoo Finance - June 13th, 2021
- TikTok changed the shape of some peoples faces without asking - MIT Technology Review - June 13th, 2021
- NFTs: A token of trust in the digital world | Technology & AI - FinTech Magazine - The FinTech & InsurTech Platform - June 13th, 2021
- NextNav, with its warehouse-ready positioning technology, going public via SPAC - FreightWaves - June 13th, 2021
- What is a flying car? - The Indian Express - June 13th, 2021
- Moon, Macron discuss bilateral cooperation in cutting-edge technology industries - The Korea Herald - June 13th, 2021
- This Top Computer and Technology Stock is a #1 (Strong Buy): Why It Should Be on Your Radar - Yahoo Finance - June 13th, 2021
- This DST-backed wastewater treatment technology to reduce costs for low, medium scale enterprises - The Financial Express - June 13th, 2021
- VPN is still the most important tool in your technological arsenal - TechRadar - June 13th, 2021
- DXC Technology Welcomes Brenda Tsai as Chief Marketing and Communications Officer - Business Wire - June 13th, 2021
- Proceed to your nearest (virtual) exit: gaming technology is teaching us how people respond to emergencies - The Conversation AU - June 13th, 2021
- UK and US agree to strengthen ties in science and technology - GOV.UK - June 13th, 2021
- The Frangible Technology Fund Expands Across the United States - United States Eventing Association - June 13th, 2021
- BIS Working Paper Examines Architecture and Rationale of CBDC Technology | ABA Banking Journal - ABA Banking Journal - June 13th, 2021
- Should You Be Adding Amkor Technology (NASDAQ:AMKR) To Your Watchlist Today? - Simply Wall St - June 13th, 2021
- Worldwide Rubber Gloves Industry to 2026 - by Manufacturers, Regions, Technology and Product Type - ResearchAndMarkets.com - Business Wire - June 13th, 2021
- Survivor Credits Cutting Edge Technology For Best Chance In Fight Against Aggressive Breast Cancer - news9.com KWTV - June 13th, 2021
- 2022 Audi A3 and S3 return with improved engines and technology - The Car Connection - June 13th, 2021
- Is Society Moving In The Right Direction With Technology Rapidly Taking Over The World? - Forbes - June 2nd, 2021
- Top Technology Trends Redefining the Future of the Fintech Industry - Analytics Insight - June 2nd, 2021
- King County Council votes to ban use of facial recognition technology - KING5.com - June 2nd, 2021
- Why banks differ in the pace of adoption of new technology | VOX, CEPR Policy Portal - voxeu.org - June 2nd, 2021
- 1 Trillion Gallons of Water Being Recycled Using Xylem Technology - Business Wire - June 2nd, 2021
- What Is the Space Force's Technology Vision? - FedTech Magazine - June 2nd, 2021
- Staying safe with technology | News | thenewsguard.com - The News Guard - June 2nd, 2021
- New technology put in place to stop wrong-way drivers is showing results - WCPO - June 2nd, 2021
- UK Partners With NASA to Help Launch $15 Million Space Technology Research Institute - UKNow - June 2nd, 2021
- MOLECULAR YOU SIGNS AGREEMENT FOR ROCHE TO USE ITS MOLECULAR PROFILING TECHNOLOGY - BioSpace - June 2nd, 2021
- Japanese companies to develop chipmaking technology with TSMC -Nikkei - Reuters - June 2nd, 2021
- Microsoft: This open-source technology points the way to the collaborative future of work - TechRepublic - June 2nd, 2021
- Using Technology to Increase Investor Confidence - The Real Deal - June 2nd, 2021
- Adlumin Appoints New Director of Innovation and Technology - Business Wire - June 2nd, 2021
- NBA Launchpad initiative seeks to improve basketball through emerging technologies - USA TODAY - June 2nd, 2021
- Cristiano Ronaldo Signs Recovery Technology Deal With Therabody - SportTechie - June 2nd, 2021
- Micron Technology to Report Fiscal Third Quarter Results on June 30, 2021 - Yahoo Finance - June 2nd, 2021
- Harvard Licenses Technology to Obatala Sciences to Advance Discovery in Obesity, Diabetes, and Cancer - Business Wire - June 2nd, 2021
- Former head of Alphabets Loon joins Starship Technologies as new CEO - TechCrunch - June 2nd, 2021
- HRS Crisis Management Solution Delivers Turnkey Technology and Safe Hotel Options for Corporations, First Responders and Governments - Business Wire - June 2nd, 2021
- Trillions of pounds of trash: New technology tries to solve an old garbage problem - CNBC - June 2nd, 2021
- Technology companies testing anti-misinformation accuracy prompts developed by MIT research team - PRNewswire - June 2nd, 2021