By Chris Reidy, Globe Staff <\/p>\n
Boston-based Liberty Mutual Insurance is celebrating its four-year sponsorship of Team USA with kick-off ceremonies Thursday that include such famous Olympic athletes as Aly Raisman, Michelle Kwan, and Mike Eruzione. <\/p>\n
Kayla Harrison, US Olympic Gold Medalist in Judo, and Paul Alexander of Liberty Mutual. Photo courtesy of Liberty Mutual. <\/p>\n
Why the timing? Because exactly one year from today the Winter Olympics are scheduled to start in Sochi, Russia, said Paul Alexander, Liberty Mutuals chief communications officer. <\/p>\n
For the record, Liberty Mutual Insurance is an official sponsor of the USOC and of the 2014 US Olympic and Paralympic Teams in as well as a sponsor of those teams in the 2016 games in Rio de Janeiro. The sponsorship designates Liberty Mutual Insurance as the official property and casualty and life insurance partner <\/p>\n
One reason to sponsor an Olympic team is to boost employee morale. But a more important one is that the sponsorship will enable Liberty Mutual to scale up its brand, Alexander said. <\/p>\n
For the last five or so years, Liberty Mutuals marketing mantra has been: Responsibility. Whats your policy? <\/p>\n
Were looking to leverage our responsibility positioning, and there are few better ways to do that than to be a sponsor of Team USA and the Olympics, Alexander said. <\/p>\n
Being an Olympic sponsor can also raise the companys profile worldwide as it looks to grow overseas. Last year, for example, an acquisition helped Liberty Mutual enter the Russian market. <\/p>\n
And one of the companys biggest international markets is Brazil, site of the summer games in 2016. <\/p>\n
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