{"id":6598,"date":"2010-01-27T01:51:57","date_gmt":"2010-01-27T01:51:57","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/the-price-of-ebooks-for-the-apple-tablet-12-99-or-14-99-rumor\/"},"modified":"2010-01-27T01:51:57","modified_gmt":"2010-01-27T01:51:57","slug":"the-price-of-ebooks-for-the-apple-tablet-12-99-or-14-99-rumor","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/futurist\/the-price-of-ebooks-for-the-apple-tablet-12-99-or-14-99-rumor.php","title":{"rendered":"The Price of Ebooks for the Apple Tablet: $12.99 or $14.99 [Rumor]"},"content":{"rendered":"

<\/a>Book publishers' last-minute negotiations with Apple revealed by the WSJ<\/a>: Apple is pushing for bestsellers to cost $12.99 or $14.99—and some<\/em> books $9.99—with Apple taking a 30 percent cut, like iPhone apps. Publishers set the ultimate price, though.<\/p>

Despite the higher price to customers, selling books through Apple could actually make less money per book for publishers than through Amazon, who sells a number of bestsellers for $10 by taking a loss (paying the publisher, say, $15). Amazon's latest scheme<\/a> does look more like Apple's, where publishers want 70 percent of the revenue, but book prices are capped at $10. And it's the $10 pricepoint that's the problem for publishers, both philosophically and practically: They want people to believe books are worth more than $9.99, and they want to set the prices themselves.<\/p>

On a smaller note, the WSJ says that HarperCollins is trying to wedge its way into the starting up lineup tomorrow (though don't expect to be blown away<\/a> by what they show). McGraw-Hill, who was pretty gabby about the tablet earlier today, won't be showing anything. And, like we and others, notably Peter Kafka<\/a>, have said, the WSJ says most publishers are in fact still in the dark about most of the tablet's details, from development to pricing to distribution.<\/p>

Amazon vs. Apple. Should be a fun show to watch, though if it goes like music, we already know who's going to win. I wonder if the publishing industry should be quite so keen on that. [WSJ<\/a>]<\/p>

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Book publishers' last-minute negotiations with Apple revealed by the WSJ: Apple is pushing for bestsellers to cost $12.99 or $14.99—and some books $9.99—with Apple taking a 30 percent cut, like iPhone apps. Publishers set the ultimate price, though.Despite the higher … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-6598","post","type-post","status-publish","format-standard","hentry","category-futurist"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/6598"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=6598"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/6598\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=6598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=6598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=6598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}