WIC 2012 -- Interview with Yesim Kunter \/\/ A Play Session
Have had the chance to participate in a play session with Yesim Kunter. She is a Senior Futurist and Play Expert and was with Hasbro UK. During a play session we constructed several metaphores with wood, plastic, glue,... to attack these items later with cool NERF guns. The Play Session was to experience the importance of \"Fun\" element while engaging into activity and how this can transform into out product innovation and brand development. I like Yesim so much cause she is not creating crazy games, she rather gives guidance utilizing \"Gamification\" of business while having the scientific background. Eg the different patterns of Play: Imaginative Play (What is my role, What is the scenario, How can I connect), Creative Play (Fun, Silly Ideas), Active Play (Strategy, Syncing up with together, space, environment), Strategic Play (to win, to be better, more)From:fabsinnovationtvViews:0 0ratingsTime:05:19More inScience Technology
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