By Chris Reidy, Globe Staff <\/p>\n
Liberty Mutual Insurance said it will debut new ads during the Olympics. The campaign is titled Humans, and it begins with a 60-second and a 30-second TV spot. <\/p>\n
The creative for the campaign was developed by Hill Holliday of Boston, Liberty Mutuals advertising agency of record. <\/p>\n
The TV spots feature vignettes that illustrate everyday moments when people show their imperfections - and when there is a need for responsibility and insurance, Boston-based Liberty Mutual said. <\/p>\n
The 60-second spot opens with a voice-over saying: Humans. We mean well but we are imperfect creatures living in an imperfect world. <\/p>\n
Vignettes span a wide range of mishaps that damage property, cars, or homes. <\/p>\n
The spot closes with the voice-over saying: Thats the funny thing about humans. When things are at their worst, we are at our best. <\/p>\n
Actor Paul Giamatti does the voice-over. The musical score is provided by the Human League and its hit song, Human. <\/p>\n
Liberty Mutual Insurance is a diversified global insurer and the third largest property and casualty insurer in the United States. <\/p>\n<\/p>\n
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