{"id":49894,"date":"2012-07-21T04:16:56","date_gmt":"2012-07-21T04:16:56","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/personalized-medicine-plus-diagnostics-equals-profits-for-investors.php"},"modified":"2012-07-21T04:16:56","modified_gmt":"2012-07-21T04:16:56","slug":"personalized-medicine-plus-diagnostics-equals-profits-for-investors","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/medicine\/personalized-medicine-plus-diagnostics-equals-profits-for-investors.php","title":{"rendered":"Personalized Medicine Plus Diagnostics Equals Profits for Investors"},"content":{"rendered":"<p><p>    By Tony Daltorio -    July 20, 2012 | Tickers: A, BMY, LLY, QGEN, RHHBY.PK    | 0    Comments  <\/p>\n<p>    Tony is a member of The Motley Fool Blog Network -- entries    represent the personal opinions of our bloggers and are not    formally edited.  <\/p>\n<p>    Nearly every investor has heard about the patent cliff facing    the major pharmaceutical companies. But there is another, quiet    revolution occurring in the pharmaceutical sector right    nowwhich very well may change its current business model    drastically. That revolution is 'personalized medicine.'  <\/p>\n<p>    Personalized medicine is the result of advances in genetics and    molecular biology. While still in its early stages, it promises    improvements in patients' treatment while at the same time    reducing healthcare expenditures. It does so through molecular    biology and the use of diagnostic tools, which is pivotal to    determine whether an individual patient will benefit from a    particular drug used to treat a specific disease such as    cancer.  <\/p>\n<p>    A recent advance in personalized medicine happened when    the U.S. Food and Drug Administration approved a test called    Therascreen from Qiagen NV    (NASDAQ: QGEN) that    will be used in conjunction with the drug Erbitux (used for    colorectal cancer) that    ismarketed by Eli Lilly    (NYSE: LLY)    and Bristol-Myers Squibb    (NYSE: BMY). The    test will allow the two companies to identify the 60 percent of    patients who do not have a mutation in the KRAS gene and will    benefit from the drug, thus avoiding giving the drug to    patients who do have the mutation and will not    benefit.  <\/p>\n<p>    Based on history, this should be a big boost for sales of    Erbitux. AstraZeneca's lung cancer drug Iressa, launched in    2002, had little success because of its high failure rate. But    after a diagnostic test was developed in 2009, sales began to    grow as the 10 percent of patients (with an EGFR mutation)    helped by the drug were identified.  <\/p>\n<p>    Theokayfor Therascreen is a milestone since    the FDA has only approved a handful of drugs with companion    tests over the past decade. Perhaps best known is Herceptin    from Roche ADR (NASDAQOTH: RHHBY.PK),    which is given to the quarter of women with breast cancer that    have a so-called over-expression of the Her2 gene. The    diagnostic test is a joint venture of Genentech, now owned by    Roche, and the Danish diagnostics company Dako which is now    owned by Agilent Technologies    (NYSE: A). Agilent    bought Dako in June for $2.2 billion in cash from the Swedish    private equity firm EQT.  <\/p>\n<p>    The recent FDA approval underscores the growing importance of    'companion diagnostics'  used to analyze a patient's genetics     to determine whether that patient will benefit from a    specific drug. This may change pharmaceutical companies' entire    business models to include companion diagnostics with all of    their major drugs on the market. For example, Roche says that    60 percent of the drugs in its current pipeline are linked to a    companion diagnostic.  <\/p>\n<p>    Think about it...in the future, such diagnostic testing will    nearly eliminate failure of drugs to work in certain patients    and those costly side effects will be avoided because drugs    will only be given to patients where the genetics have been    determined to be compatible with the drug.  <\/p>\n<p>    Even though some drug companies are keeping the companion    diagnostics in house, the advancement of personalized medicine    is potentially great news for companies in the diagnostics    business such as Agilent Technologies, which is expanding its    life sciences business into a fourth division at the firm, and    Qiagen, which already manufactures 30 companion diagnostic    tests.  <\/p>\n<\/p>\n<p>Read more: <\/p>\n<p><a target=\"_blank\" href=\"http:\/\/rss.feedsportal.com\/c\/34518\/f\/631681\/s\/218e3dab\/l\/0L0Sfool0N0Cnews0Cxt0Cthemotleyfoolblognetwork0Cbeta0Bfool0N0Ctdalmoe0C20A120C0A70C20A0Cpersonalized0Emedicine0Eplus0Ediagnostics0Eequals0Eprof0C7420A0C0Baspx0Dsource0Fehesitrf0A0A0A0A0A0A1\/story01.htm\" title=\"Personalized Medicine Plus Diagnostics Equals Profits for Investors\">Personalized Medicine Plus Diagnostics Equals Profits for Investors<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> By Tony Daltorio - July 20, 2012 | Tickers: A, BMY, LLY, QGEN, RHHBY.PK | 0 Comments Tony is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited. Nearly every investor has heard about the patent cliff facing the major pharmaceutical companies. But there is another, quiet revolution occurring in the pharmaceutical sector right nowwhich very well may change its current business model drastically.  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/medicine\/personalized-medicine-plus-diagnostics-equals-profits-for-investors.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-49894","post","type-post","status-publish","format-standard","hentry","category-medicine"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/49894"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=49894"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/49894\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=49894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=49894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=49894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}