{"id":46540,"date":"2012-06-06T11:21:23","date_gmt":"2012-06-06T11:21:23","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/nanotechnology-and-style-unite.php"},"modified":"2012-06-06T11:21:23","modified_gmt":"2012-06-06T11:21:23","slug":"nanotechnology-and-style-unite","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/nanotechnology\/nanotechnology-and-style-unite.php","title":{"rendered":"Nanotechnology and style unite"},"content":{"rendered":"<p><p>    Cycling in the rain wearing jeans used to be unthinkable, but    not any more thanks to innovations in fabric technology.  <\/p>\n<p>    The new Commuter range from Levi's, designed specifically for    the urban cyclist, is water resistant and dirt repellent, while    offering just the right amount of stretch for mobility.  <\/p>\n<p>    Coming in a work shirt, trousers, jeans and trucker jacket,    they are an example of the growing trend for performance    apparel  a blend of function and fashion, where outdoor    functionality meets urban style.  <\/p>\n<p>    One of the key components of the Commuter range is NanoSphere    Technology, invented by Swiss textile company Schoeller, which    allows water to simply run off the surface of the denim. This    also works for ketchup, honey, coffee or red wine. If they    don't run off, they can easily be rinsed off. NanoSphere    textiles require less frequent washing and can be washed at    lower temperatures.  <\/p>\n<p>    As fashion brands like Levi's make their garments more    functional, the trend is reciprocated with streetwear style    influencing outdoor and ski products.  <\/p>\n<p>    Outdoor brand Icebreaker is already on the mark. This winter,    two new innovations to be added to its range are Realfleece    Nano and merino-insulated soft shell jackets, designed to be    worn both in the city and in the outdoors. Icebreaker creative    director Rob Achten says the jackets were designed in response    to customer demand for stylish, water-resistant merino jackets.  <\/p>\n<p>    The Realfleece Nano jackets contain tiny nanoparticles that    attach themselves to the merino fibre during the textile    finishing process, leaving tiny pockets of air to maintain    breathability. And while most fabrics have a large surface area    for water droplets and dirt particles to cling to, nano    particles have a ridged surface that reduces contact area.    Water, oil and mud simply run off.  <\/p>\n<p>    Nanoparticles are also the focus of Victoria University    chemistry professor Jim Johnston and his former PhD student and    now colleague Dr Kerstin Lucas, who last year pioneered a way    of embedding tiny nanoparticles of gold and silver in New    Zealand wool, resulting in colourful textiles that have    functional and aesthetic benefits.  <\/p>\n<p>    Together they have formed company Noble Bond Ltd and are part    of Creative HQ, Wellington's business incubator. They're now    working in partnership with Wools of New Zealand to develop the    technology into a business.  <\/p>\n<p>    Luxury fashion brands and textile companies are now the target    of their glittering yarn, which they've named AuLana (Au is the    symbol for gold and Lana is Latin for wool). Benefits of AuLana    include the ability to create coloured textiles without using    traditional synthetic dyes, and the gold can also be reclaimed    from the garment.  <\/p>\n<\/p>\n<p>See the article here: <\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.stuff.co.nz\/life-style\/fashion\/7048186\/Nanotechnology-and-style-unite\" title=\"Nanotechnology and style unite\">Nanotechnology and style unite<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Cycling in the rain wearing jeans used to be unthinkable, but not any more thanks to innovations in fabric technology. The new Commuter range from Levi's, designed specifically for the urban cyclist, is water resistant and dirt repellent, while offering just the right amount of stretch for mobility. Coming in a work shirt, trousers, jeans and trucker jacket, they are an example of the growing trend for performance apparel a blend of function and fashion, where outdoor functionality meets urban style.  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/nanotechnology\/nanotechnology-and-style-unite.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-46540","post","type-post","status-publish","format-standard","hentry","category-nanotechnology"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/46540"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=46540"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/46540\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=46540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=46540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=46540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}