To battle tough performance gear competitors like The North Face, Dicks Sporting Goods <\/p>\n
Consumers want more juice for the squeeze, explains Shian-Li McGuire, a brand manager at Dicks Sporting Goods. Hard-core sports enthusiasts, she adds, are especially pushing fabric innovation. So last year, the company hired a fabric specialist, who searches for new ways to manipulate fabrics. <\/p>\n
Source: Micron <\/p>\n
World's highest capacity NAND flash memory die, developed by Micron and Intel. <\/p>\n
Across the country, Boise, Idaho-based chipmaker Micron <\/p>\n
Without this technology, there would be no place for us, says Dean Klein, vice president of memory system development at Micron. We make the worlds most advanced chips. <\/p>\n
Micron has spent billions of dollars creating fabrication rooms where chips are built. <\/p>\n
Consumer goods companies have it easier than Micron. Some nanotechnology research labs and upstarts are supplying resins and chemicals that contain nanotechnology. For example Nano-Tex, which supplies Aquapel to Dicks Sporting Goods and other companies, sells chemicals that coat fabric. <\/p>\n
Creating buzzworthy new products in crowded marketplaces is a must-do goal these days. So apparel makers like Eddie Bauer and Dockers, a unit of Levi Straus, count on nanotechnology to add strength, durability or other performance properties to their fabrics. <\/p>\n
The tiny, powerhouse technology is also being harnessed in key industries like energy, building and construction, high-tech, paints and medical device industries. <\/p>\n<\/p>\n
Excerpt from: <\/p>\n
Nanotechnology Now an Unseen Success<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" To battle tough performance gear competitors like The North Face, Dicks Sporting Goods Consumers want more juice for the squeeze, explains Shian-Li McGuire, a brand manager at Dicks Sporting Goods. Hard-core sports enthusiasts, she adds, are especially pushing fabric innovation. So last year, the company hired a fabric specialist, who searches for new ways to manipulate fabrics. Continue reading