Mumbai, May 16: <\/p>\n
Beaches seem to be the most favoured holiday destinations by travellers. <\/p>\n
A survey conducted by online travel agency Expedia highlighted that 80 per cent of Indian travellers are already planning to go for a beach vacation in the next 12 months. <\/p>\n
About 53 per cent Indians went to a domestic beach on their most recent trip while 47 per cent opted for an international beach, the survey said. <\/p>\n
The survey reveals that as opposed to the general perception of high price sensitivity, the most important criteria for Indians to decide on a beach vacation is food and beverage reputation as well as the novelty of the destination, said Mr Manmeet Ahluwalia, Marketing Head, Expedia India. <\/p>\n
This survey was conducted online by Harris Interactive on behalf of Expedia.com among 8,599 adults across 21 countries, including India. <\/p>\n
Indians place new experiences over relaxation, with over 60 per cent travelling for the experience of another culture alongside being on the beach. <\/p>\n
Amongst different criteria for beach preference, 76 per cent of Indians prefer to go to a beach with tourist attractions near the beach or surrounding area, followed by water and sand quality, weather predictability and secluded beach environment. <\/p>\n
When it comes to travelling, Indian women look for a secluded beach environment, the survey said. <\/p>\n
Mumbai took the highest share of domestic vacations at 60 per cent while Delhi led the international destination vacation segment at 47 per cent. <\/p>\n<\/p>\n
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Beaches, the most favoured holiday destinations: Survey<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Mumbai, May 16: Beaches seem to be the most favoured holiday destinations by travellers. A survey conducted by online travel agency Expedia highlighted that 80 per cent of Indian travellers are already planning to go for a beach vacation in the next 12 months. About 53 per cent Indians went to a domestic beach on their most recent trip while 47 per cent opted for an international beach, the survey said Continue reading