{"id":4218,"date":"2010-01-05T18:57:25","date_gmt":"2010-01-05T18:57:25","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/google-opens-an-online-storefront-for-android-phones-android\/"},"modified":"2010-01-05T18:57:25","modified_gmt":"2010-01-05T18:57:25","slug":"google-opens-an-online-storefront-for-android-phones-android","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/futurist\/google-opens-an-online-storefront-for-android-phones-android.php","title":{"rendered":"Google Opens an Online Storefront For Android Phones [Android]"},"content":{"rendered":"<p><a rel=\"lytebox\" href=\"http:\/\/cache.gawker.com\/assets\/images\/4\/2010\/01\/screencap_2010-01-05_at_10.59.13_am_01.jpg\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/02fe1_500x_screencap_2010-01-05_at_10.59.13_am_01.jpg\" class=\"left image500\" width=\"500\" style=\"padding-left:10px; padding-right: 10px;\"><\/a>Since launch, Android has descended into a confusing soup of hardware manufacturers, carriers and software versions, while Google has watched, helplessly. Starting today, they're taking Android <em>back<\/em>: Google's selling Android phones through a unified store, starting with the Nexus One.<\/p><p>Aside from the best-in-class hardware, the potential for newness with the Nexus One was centered around how they'd sell it. And they have taken a fresh approach with the Nexus One, to an extent: This is the first Android phone sold directly by Google, which is rare in the US. They've opened a new store, from which they plan to sell Android phones from a variety of carriers and manufacturers&mdash;Verizon is up next, presumably with the Droid&mdash;and which will serve as a single, unified storefront for basically every Android phone on the market. It'll be a way for people who want to buy one of those \"google phones\" they've heard about&mdash;by which they mean an Android phone&mdash;from a storefront that lets them compare not just hardware, but carrier and pricing options.<\/p><p>On its own, Google.com\/phone isn't a game-changer, but its a sign that Google's aware of how fragmentation&mdash;not just in software, but in brand identity&mdash;could pull Android down, and that they're willing to do something about it.<\/p><p><a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=729b80e5010560ab1762d793430b2347&amp;p=1\"><img decoding=\"async\" alt=\"\" style=\"padding-left:10px; padding-right: 10px;\" border=\"0\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/907b0_img.phdo?s=729b80e5010560ab1762d793430b2347&amp;p=1\"><\/a><br><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/907b0_eus.gif?eui=2226\" style=\"padding-left:10px; padding-right: 10px;\"><\/p><p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Xi7-EnNw9p8SELSAA-Ensk67uoU\/0\/da\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/907b0_di\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><br><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/Xi7-EnNw9p8SELSAA-Ensk67uoU\/1\/da\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/907b0_di\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><\/p><div><a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=PMRYk-1a1OU:hiajIAq_nLM:H0mrP-F8Qgo\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/907b0_full?d=H0mrP-F8Qgo\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=PMRYk-1a1OU:hiajIAq_nLM:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/838be_full?d=yIl2AUoC8zA\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=PMRYk-1a1OU:hiajIAq_nLM:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/838be_full?i=PMRYk-1a1OU:hiajIAq_nLM:D7DqB2pKExk\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=PMRYk-1a1OU:hiajIAq_nLM:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/838be_full?i=PMRYk-1a1OU:hiajIAq_nLM:V_sGLiPBpWU\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><\/div><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/838be_PMRYk-1a1OU\" height=\"1\" width=\"1\" style=\"padding-left:10px; padding-right: 10px;\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Since launch, Android has descended into a confusing soup of hardware manufacturers, carriers and software versions, while Google has watched, helplessly. Starting today, they're taking Android back: Google's selling Android phones through a unified store, starting with the Nexus One.Aside &hellip; <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/futurist\/google-opens-an-online-storefront-for-android-phones-android.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-4218","post","type-post","status-publish","format-standard","hentry","category-futurist"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/4218"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=4218"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/4218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=4218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=4218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=4218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}