{"id":41415,"date":"2011-11-06T16:46:13","date_gmt":"2011-11-06T16:46:13","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/celebrating-and-looking-forward\/"},"modified":"2011-11-06T16:46:13","modified_gmt":"2011-11-06T16:46:13","slug":"celebrating-and-looking-forward","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/planetology\/celebrating-and-looking-forward.php","title":{"rendered":"Celebrating and Looking Forward"},"content":{"rendered":"<p>Inspired by <a href=\"http:\/\/blog.softlayer.com\/2011\/coworkers-and-divisional-rivals-football-at-softlayer\/\">Robert&#8217;s NFL rival blog<\/a>, I thought I&#8217;d contribute my own football-related post. Before I go any further, I should probably say, &#8220;PONY UP!&#8221; As a proud alumna of Southern Methodist University (SMU), I&#8217;m always happy to share where I sent to college, but when the SMU Mustangs take down our biggest rivals in football, you can bet that I&#8217;ll talk about it. For the past century or so, SMU has battled the TCU Horned Frogs for &#8220;The Iron Skillet,&#8221; and this season, that skillet headed back to Dallas (where it belongs).<\/p>\n<p>In a HUGE upset, the Mustangs beat the Horned Frogs 40-33 in overtime to break a four-year losing streak. The past four years have been &#8220;rebuilding&#8221; years under June Jones, so this win over a quality, ranked opponent was even more significant &#8230; Which is clear since I&#8217;m still talking about this game in particular a few weeks later. But this lingering buzz is nothing compared to the roar of attention to SoftLayer&#8217;s international expansion.<\/p>\n<p>We&#8217;re not exactly the &#8220;underdog&#8221; anymore, but October marked a huge step in the growth of our company when our <a href=\"http:\/\/blog.softlayer.com\/2011\/global-expansion-singapore-is-live\/\">Singapore data center<\/a> and network points of presence in Tokyo and Hong Kong went live. The SoftLayer passport is starting to fill its pages with stamps.<\/p>\n<p>As we put the finishing touches on Amsterdam, we have Softlayer staff on three continents, so day-to-day operations get a little more complex in some areas of the business. As a member of the social media team, I&#8217;ve been watching the clock a lot more these days &#8230; And that&#8217;s not to suggest that I&#8217;m counting down every day until 5pm (which isn&#8217;t really a &#8220;stop time&#8221; for me anyway since social media doesn&#8217;t turn off at the end of our time zone&#8217;s business day). What I mean by &#8220;watching the clock&#8221; is that I&#8217;ve had to start thinking about reaching customers on the other side of the world with relevant SoftLayer messages. I feel like I need five clocks above my desk like what you usually see in newsrooms. <\/p>\n<p>When engaging in the world of social media, timing is everything. Whether it&#8217;s a matter of coordinating with a press release, trying to reach people in a completely different time zone, or just responding to issues, being where you need to be when you need to be there is 90% of the battle. When you think about it, everything in life comes down to that! <\/p>\n<p>Sometimes events can be planned like SoftLayer&#8217;s global domination. Others catch you by surprise &#8230; like the SMU Mustang victory. As I get close to my three-month mark as a SLayer, I&#8217;m glad I was in the right place at the right time to join the SoftLayer team. I&#8217;m excited to see how our business is going to grow, and I&#8217;m looking forward to having to invest in more time zone clocks to keep track of the local times in all of our new data center markets. <\/p>\n<p>Oh, and GO MUSTANGS!!<\/p>\n<p>-Rachel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by Robert&#8217;s NFL rival blog, I thought I&#8217;d contribute my own football-related post. Before I go any further, I should probably say, &#8220;PONY UP!&#8221; As a proud alumna of Southern Methodist University (SMU), I&#8217;m always happy to share where &hellip; <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/planetology\/celebrating-and-looking-forward.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-41415","post","type-post","status-publish","format-standard","hentry","category-planetology"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/41415"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=41415"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/41415\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=41415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=41415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=41415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}