This Morning's Phillip Schofield apologised to viewers as Martin Lewis appeared to have a uncharacteristic moment live on TV.<\/p>\n
The money saving expert is usually very well versed when giving financial advice. <\/p>\n
But during a rant about payday loans, Martin shocked viewers as he broke the golden rule of pre-watershed TV by swearing. <\/p>\n
Infuriated by the topic, Martin was in the midst of his advice when he accidentally dropped in the word 'p*****'.<\/p>\n
Viewers couldn't believe what they heard, as Phillip turned to the camera and mouthed 'sorry' to viewers, reports Birmingham Live.<\/p>\n
One viewer said: \"Did Martin Lewis just swear? #ThisMorning.\" <\/p>\n
Another commented: \"Martin Lewis swearing on live TV. Naughty. Sack him immediately @thismorning#ThisMorning.\" <\/p>\n
A third viewer said: \"Tut tut Martin Lewis swearing! #ThisMorning\" <\/p>\n
A fourth added: \"Did @MartinSLewis just say \"p*****\" live?\" <\/p>\n
And Si wrote: \"The @itv swear jar must be full today 4 live swearing occasions across @itv daytime @GMB.\" <\/p>\n
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Phillip Schofield apologises as Martin Lewis breaks This Morning rule - Liverpool Echo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" This Morning's Phillip Schofield apologised to viewers as Martin Lewis appeared to have a uncharacteristic moment live on TV. The money saving expert is usually very well versed when giving financial advice. But during a rant about payday loans, Martin shocked viewers as he broke the golden rule of pre-watershed TV by swearing. Continue reading