Vodafone is running anaugmented reality (AR) game across London as part of a promotional Apple giveaway, and its powered by blockchain technology.<\/p>\n
The game, called Find Unlimited, requires players find and interact with Vatoms, unique,non-fungible tokens (NFTs) generated by and stored in a blockchain operated by startup BLOCKv.<\/p>\n
Over a two-hour period every day this week, 36 Vatoms will appear in Central London, spread across six high-footfall locations.<\/p>\n
Participants can collect the tokens by zapping them with their phones camera, later redeeming them for special prizes (like an iPhone 11).<\/p>\n
Anyone can participate in the game, but marketing materials confirm Vodafone customers receive clues to the whereabouts of the tokens in advance.<\/p>\n
NFTs were once a really big deal. Back in 2017, the Ethereum app CryptoKitties became so popular it crippled the entire blockchain, which uncomfortably revealed its scalability issues to the world.<\/p>\n
It also led to a flourishing (but short-lived) blockchain collectible market, with individual CryptoKitties regularly sold for well over $50,000 each.<\/p>\n
But considering the blockchain that generates Vatoms is described as a semi-decentralized network overlay in its whitepaper, its likely Vodafone isnt exactly concerned with decentralization (or the associated censorship resistance).<\/p>\n
Still, its refreshing to see blockchain utilized for something other than tracking the provenance of fruit, vegetables, and chickens regardless of how watered down the tech.<\/p>\n
[H\/T Campaign]<\/p>\n
Published September 25, 2019 17:24 UTC <\/p>\n
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Vodafone litters London with blockchain tokens in new augmented reality game - The Next Web<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Vodafone is running anaugmented reality (AR) game across London as part of a promotional Apple giveaway, and its powered by blockchain technology. The game, called Find Unlimited, requires players find and interact with Vatoms, unique,non-fungible tokens (NFTs) generated by and stored in a blockchain operated by startup BLOCKv Continue reading