{"id":31567,"date":"2011-02-19T16:34:00","date_gmt":"2011-02-19T16:34:00","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/nokia-burton-self-tracking-and-viral-advertising\/"},"modified":"2011-02-19T16:34:00","modified_gmt":"2011-02-19T16:34:00","slug":"nokia-burton-self-tracking-and-viral-advertising","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/transhuman\/nokia-burton-self-tracking-and-viral-advertising.php","title":{"rendered":"Nokia + Burton: Self tracking and viral advertising"},"content":{"rendered":"
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Via Information Aesthetics<\/i><\/a>:<\/p>

It had to come to this. Now the \"viral\" infographics has engulfed us so much we cannot longer communicate a simple fact without some sort of Photoshop-crazy or weirdly-angled, textual chart (wonder-o-wonder, where do I get these examples from?), the next frontier seems to become the world of the quantified self.<\/i><\/p>

And of course, the first people to adopt self-tracking viz for viral purposes are always the coolest of the bunch: mobile communications company Nokia and snowboard manufacturer Burton recently joined forces and hooked up a snowboarder to a powerful smartphone and a series of custom sensors in order to capture 5 different measurements during a snowboard run: speed, the 3D orientation of the board, feet pressure, heart rate and physiological rush (i.e. galvanic skin response).<\/p>

Nokia and Burton now invite people to \"interpret\" this data in a creative way, ranging from unique visualizations to original installations that are triggered by the data. Their goal is to show the winning entries at the Burton US Open in March.<\/p>

As any common data geek is also a star on the black-labeled snow slopes, winners will receive VIP tickets, plus accommodation and travel. For anyone who happens to live far, far away from Stratton, US, and has a bunch of free time around the middle of March, this seems like a sweet deal. Note that the submission deadline is 21 February! Others can wait until they release all the required information to develop and make your own data-augmented snowboard.<\/p><\/blockquote>

Be sure to follow the link<\/a> and check out the embedded videos.<\/p>

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Via Information Aesthetics:It had to come to this. Now the \"viral\" infographics has engulfed us so much we cannot longer communicate a simple fact without some sort of Photoshop-crazy or weirdly-angled, textual chart (wonder-o-wonder, where do I get these examples … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-31567","post","type-post","status-publish","format-standard","hentry","category-transhuman"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/31567"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=31567"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/31567\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=31567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=31567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=31567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}