![\"The](\"https:\/\/wp-assets.futurism.com\/2018\/12\/mcdonalds-exec-meatless-burgers-300x300.jpg\")
<\/div>McProtein<\/h2>
The iconic hamburger chain McDonald’s could start serving up high-tech meatless burgers alongside its Big Macs and Chicken McNuggets.<\/p>
That’s according to Lucy Brady<\/a>, the fast food giant’s senior vice president of corporate strategy, during Fortune<\/em>‘s Most Powerful Women Next Gen Summit in California this week. In reference to high-tech meatless patties like the Impossible Burger, Brady said that “plant-based protein is something we’re keeping our eye on.”<\/p> It’s not clear whether the burger chain would spring for an off-the-shelf vegetarian burger, like those made by Impossible Foods, or develop its own in-house. With the fast food market’s race-to-the-bottom pricing, a home brew option would probably be attractive: an Impossible Burger patty typically retails<\/a> for about three dollars.<\/p> If it did add a meatless burger to the menu, McDonald’s wouldn’t be the first fast food chain to experiment with vegetarian cuisine. Burger King has offered a MorningStar Farms veggie burger<\/a> for years, and White Castle debuted an Impossible-branded slider this year that Eater<\/em> hailed as<\/a> “one of America’s best fast-food burgers.”<\/p> Important to note: though the terminology is still evolving, meat substitutes like those made by Impossible and MorningStar are still “fake meat” — typically based on hearty proteins like soy, gluten, or pea — rather than lab-grown.<\/p> The latter, which is grown from cells harvested from a real animal, could be the real game-changer from a consumer point of view — and some producers have teased<\/a> releasing it for sale by 2019. But don’t expect to see it on a fast food menu soon: though the cost per ounce has fallen precipitously<\/a> since the first lab-grown meats were developed several years ago, their price point is still substantially higher than conventionally-farmed meat.<\/p> READ MORE:<\/strong> McDonald’s and Instacart Executives Talk Competition, Data, and Keeping French Fries Warm<\/a> [Fortune<\/i>]<\/p><\/div> More on fake meat: This Is the Biggest Thanksgiving Ever for Fake Meat<\/a><\/strong><\/em><\/p><\/div> The post McDonald’s Exec: “We’re Keeping Our Eye” on Meatless Burgers<\/a> appeared first on Futurism<\/a>.<\/p> Originally posted here: McProtein The iconic hamburger chain McDonald\u2019s could start serving up high-tech meatless burgers alongside its Big Macs and\u00a0Chicken McNuggets. Continue reading Impossible Burger<\/h2>
Fake Meat<\/h2>
McDonald’s Exec: “We’re Keeping Our Eye” on Meatless Burgers<\/a><\/p>","protected":false},"excerpt":{"rendered":"