Now, according to a new story in Vox<\/em><\/a>, a cousin of Watson has accomplished an even finer task: creating perfumes. Soon, these AI-invented perfumes will go on sale in about 4,000 locations in Brazil.<\/p> Fragrances have traditionally been created by sought-after perfumers<\/a>. But Symrise, a German fragrance company with clients including Avon and Coty, recently struck a deal with IBM to see how its AI tools could be used to modernize the process.<\/p> IBM created an algorithm — its name is Philyra, according to Datanami<\/em><\/a> — that studies fragrance formulas and customer data, then spits out new perfumes inspired by those training materials.<\/p> The first results<\/strong> of the collaboration are two scents, and the AI-invented perfumes will soon go on sale at O Boticário, a prominent Brazilian beauty chain. Spokespeople declined to confirm to Vox<\/em> precisely which fragrances were invented by the AI.<\/p> It’s a sure sign, though, that AI creations are starting to leak out into the world of consumer products — and next time you sniff a sampler, it’s possible that it wasn’t formulated by a human at all.<\/p> READ MORE<\/strong>: Is AI the Future of Perfume? IBM Is Betting on It<\/a> [Vox<\/em>]<\/p> More on IBM AI: IBM’s New AI Can Predict Psychosis in Your Speech<\/a><\/strong><\/em><\/p> Visit link:<\/p> An IBM AI Invented Perfumes That’ll Soon Sell in 4,000 Stores<\/a><\/p>","protected":false},"excerpt":{"rendered":" Eau de AI We already knew that IBM\u2019s artificial intelligence (AI) Watson was a \u201c Jeopardy\u201d champion \u00a0that dabbled in cancer diagnosis and life insurance . Now, according to a new story in Vox , a cousin of Watson has accomplished an even finer task: creating perfumes. Continue reading Smell Curve<\/h2>
Nose Warmer<\/h2>
![](\"https:\/\/wp-assets.futurism.com\/2018\/10\/ibm-fragrance-1200x628.png\")
<\/p>