{"id":292208,"date":"2018-08-06T11:42:53","date_gmt":"2018-08-06T15:42:53","guid":{"rendered":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/apple-may-prove-powerful-enough-to-get-the-u-s-its-first-hyperloop.php"},"modified":"2018-08-06T11:42:53","modified_gmt":"2018-08-06T15:42:53","slug":"apple-may-prove-powerful-enough-to-get-the-u-s-its-first-hyperloop","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/futurism\/apple-may-prove-powerful-enough-to-get-the-u-s-its-first-hyperloop.php","title":{"rendered":"Apple May Prove Powerful Enough to Get the U.S. Its First Hyperloop"},"content":{"rendered":"<p><\/p><div><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"147\" src=\"https:\/\/wp-assets.futurism.com\/2018\/08\/Cupertino-hyperloop-300x147.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The city of Cupertino is hoping Apple will be willing to heavily subsidize the construction of a hyperloop to ease the city's transportation woes.\" style=\"padding-left:10px; padding-right: 10px;\"><\/div><p><strong>THE (TOO) BIG APPLE.<\/strong> Apple dodged a major financial bullet Tuesday night, and the reason may have something to do with the <a href=\"https:\/\/futurism.com\/images\/an-infographic-highlighting-all-you-need-to-know-about-the-hyperloop\/\" target=\"_blank\" rel=\"noopener\">hyperloop<\/a>, the futuristic mode of high-speed transportation first proposed by Tesla CEO Elon Musk.<\/p><p>Apple calls the city of Cupertino, CA home and, as the company has grown, so has its <a href=\"https:\/\/www.wired.com\/story\/apple-campus\/\" target=\"_blank\" rel=\"noopener\">strain on the city<\/a>. To address one of its major Apple-caused problems&nbsp;&mdash; transportation&nbsp;&mdash; the city proposed creating a &ldquo;head tax&rdquo; &ndash; a tax that would charge any&nbsp;Cupertino-based company with 100 or more employee a flat fee per employee.<\/p><p>If it had passed, Apple would have seen its tax bill jump from $17,000 to $9.4 million, according to a <a href=\"https:\/\/cupertino.legistar.com\/View.ashx?M=F&amp;ID=6395238&amp;GUID=0A80D827-18DE-4811-BF0B-ADE4641D9C28\" target=\"_blank\" rel=\"noopener\">report<\/a> from the Cupertino City Council &ndash; money Cupertino would have used to fund new transportation projects.<\/p><p>But the Council <a href=\"https:\/\/www.businessinsider.com\/cupertino-may-build-hyperloop-near-apple-mayor-hopes-company-might-help-pay-2018-8\" target=\"_blank\" rel=\"noopener\">voted down the tax<\/a> on Tuesday, and it could be because they think a Cupertino hyperloop might be a better solution to their transportation woes.<\/p><p><strong>TESTING THE WATERS.<\/strong>&nbsp;According to a <a href=\"https:\/\/www.bizjournals.com\/sanjose\/news\/2018\/08\/01\/apple-head-tax-cupertino-hyperloop.html\" target=\"_blank\" rel=\"noopener\">report by the <em>Silicon Valley Business Journal<\/em><\/a>, Cupertino Mayor Darcy Paul has met with&nbsp;Hyperloop Transportation Technologies (HTT) about the possibility of building one of the high-tech systems in Cupertino. He also thinks Apple might be willing to &ldquo;heavily subsidize&rdquo; its construction.<\/p><p>Apple, however, has yet to comment directly on a hyperloop project, though the company&rsquo;s director of state and local government affairs, Michael Foulkes, did suggest during Tuesday&rsquo;s meeting that Cupertino officials work with Apple on &ldquo;forward-thinking solutions&rdquo; to &ldquo;really be creative and find solutions for the long-term.&rdquo;<\/p><p><strong>IT TAKES A VILLAGE.<\/strong> So far, all plans for a hyperloop in the U.S. are just that: plans. There still isn&rsquo;t anywhere in the nation a person can actually hop aboard a hyperloop. Part of the hold up, according to&nbsp;HTT CEO Dirk Ahlborn, is getting everyone to sign off on the project.<\/p><p>&ldquo;Democracy isn&rsquo;t friendly to these kinds of things. It&rsquo;s a very large infrastructure project requiring a lot of people to work together,&rdquo; he <a href=\"https:\/\/www.businessinsider.com\/hyperloop-dirk-ahlborn-future-travel-public-transportation-2018-7\" target=\"_blank\" rel=\"noopener\">told <em>Business Insider<\/em>&nbsp;in July<\/a>.&nbsp;&ldquo;If you want to do this in the U.S., you have tedious right-of-way issues. In China or Russia, however, all it takes is someone powerful to decide that they want it, and it happens.&rdquo;<\/p><p><strong>A WIN-WIN SITUATION.<\/strong> In Cupertino, getting everyone to work together might not be so hard. The city wants a solution to its transportation issues, and Apple has made it clear it <a href=\"https:\/\/www.wsj.com\/articles\/cupertino-city-council-balks-at-new-tax-after-apple-objects-1533129695\" target=\"_blank\" rel=\"noopener\">doesn&rsquo;t want to pay<\/a> the proposed head tax.&nbsp;Presumably, Apple would have to pay that tax every year. If it agrees to subsidize a Cupertino hyperloop like Paul thinks it might, the company may have an opportunity to trade that recurring fee for a one-time construction cost.<\/p><p>While no one can seem to <a href=\"https:\/\/www.recode.net\/2016\/10\/26\/13425592\/hyperloop-one-elon-musk-cost-leaked-documents\" target=\"_blank\" rel=\"noopener\">agree<\/a> on exactly what that cost might be, Apple is now worth a whopping <a href=\"https:\/\/money.cnn.com\/2018\/08\/02\/investing\/apple-one-trillion-market-value\/index.html\" target=\"_blank\" rel=\"noopener\">$1 trillion.<\/a>&nbsp;So if any U.S. company can afford to take a risk on building a hyperloop, it&rsquo;s probably Apple. And with the city&rsquo;s government already warmed up to the idea, it might not be long before Apple employees get to enjoy the novelty of riding the Cupertino hyperloop to work every day.<\/p><p><strong>READ MORE:<\/strong>&nbsp;<a href=\"https:\/\/www.businessinsider.com\/cupertino-may-build-hyperloop-near-apple-mayor-hopes-company-might-help-pay-2018-8\" target=\"_blank\" rel=\"noopener\">The City of Cupertino Is in Talks to Build a Hyperloop in Apple&rsquo;s Backyard &mdash; and Its Mayor Hopes Apple Might Help Pay for It<\/a> [<em>Business Insider<\/em>]<\/p><p><em><strong>More on the hyperloop: <a href=\"https:\/\/futurism.com\/images\/an-infographic-highlighting-all-you-need-to-know-about-the-hyperloop\/\" target=\"_blank\" rel=\"noopener\">An Introduction to the Hyperloop<\/a><\/strong><\/em><\/p><p>The post <a rel=\"nofollow\" href=\"https:\/\/futurism.com\/cupertino-hyperloop-apple\/\">Apple May Prove Powerful Enough to Get the U.S. Its First Hyperloop<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/futurism.com\">Futurism<\/a>.<\/p><p>More:<br><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/futurism.com\/cupertino-hyperloop-apple\/\" title=\"Apple May Prove Powerful Enough to Get the U.S. Its First Hyperloop\">Apple May Prove Powerful Enough to Get the U.S. Its First Hyperloop<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p> THE (TOO) BIG APPLE.  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/futurism\/apple-may-prove-powerful-enough-to-get-the-u-s-its-first-hyperloop.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-292208","post","type-post","status-publish","format-standard","hentry","category-futurism"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/292208"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=292208"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/292208\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=292208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=292208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=292208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}