{"id":2872,"date":"2010-08-02T19:49:27","date_gmt":"2010-08-02T19:49:27","guid":{"rendered":"http:\/\/eugenesis.com\/mayo-clinic-aims-to-accelerate-online-presence-with-new-social-media-center\/"},"modified":"2010-08-02T19:49:27","modified_gmt":"2010-08-02T19:49:27","slug":"mayo-clinic-aims-to-accelerate-online-presence-with-new-social-media-center","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/pathology\/mayo-clinic-aims-to-accelerate-online-presence-with-new-social-media-center.php","title":{"rendered":"Mayo Clinic aims to accelerate online presence with new social media center"},"content":{"rendered":"

From FierceHealthcare:<\/p>
<\/td>By Dan Bowman<\/td>\"\"<\/a> Comment<\/a> | \"\"<\/a> Forward<\/a> | \"\"<\/a>Twitter<\/a> | \"\"<\/a>Facebook<\/a> | \"\"<\/a>LinkedIn<\/a><\/td><\/tr><\/tbody><\/table>

As readers of FierceHealthcare<\/em> and its related publications well know, despite a notion by some that combining social media and healthcare is a dangerous mix<\/a>, more and more health professionals appear to be taking the leap<\/a> into the online world. From Facebook<\/a> fan pages for practices to social networks like Ozmosis<\/a> for physicians, the future is definitely now.<\/p>

So it should come as no surprise that Mayo Clinic--with its 60,000 followers on Twitter, its medical provider channel on YouTube and its several successful blogs--is launching a Center for Social Media<\/a>to \"accelerate effective application of social media tools\" within its own facilities, as well as to help other facilities in their efforts to connect patients and doctors online.<\/p>

As Mayo's press release announcing the center points out, less than 800 of the roughly 5,000 hospitals throughout the U.S. even have a social networking presence<\/a>, according to Found in Cache<\/em>blog author Ed Bennett<\/a>. \"This is building on the interest that we've already had,\" Lee Aase, manager of syndications and social media at Mayo, told the Wall Street Journal Health Blog<\/em>. \"There is immense interest from clinical departments--they want to be able to harness these tools to do their business.\"<\/p>

The center will be run by about eight people and will receive $800,000 in annual funding to start, according to the Minneapolis Star Tribune<\/em>. Aase points out that while Mayo will charge other hospitals for consulting and giving out advice, the primary goal is to improve social media use within its own walls.<\/p>

\"The real focus is looking for ways to increase the use of social media throughout the practice at Mayo,\" Aase told the Journal<\/em>. \"To provide in-depth information for patients in a much more comprehensive way, and to create connections between researchers, physicians and staff.\"<\/p>

Among the many other healthcare organizations to embrace social media is Providence, R.I.-based Lifespan. For the past year, the five hospitals of the Lifespan health system have maintained Twitter and Facebook accounts, as well as a YouTube channel for the system as a whole. On our Hospital Impact<\/em> blog, Nancy Cawley Jean, Lifespan's senior media relations officer, discusses that organization's trials and tribulations.<\/p>

To learn more:
- here's Mayo's press release<\/a>
- check out the website<\/a> for Mayo's center
- read the Wall Street Journal Health Blog<\/em> interview<\/a>
- read the Minneapolis Star Tribune<\/em>'s article<\/a>
- check out charts touting Ed Bennett's statistics<\/a>
- see Jean's post<\/a> on the Hospital Impact<\/em> blog<\/p><\/div>

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<\/p>","protected":false},"excerpt":{"rendered":"

From FierceHealthcare:By Dan Bowman Comment |  Forward | Twitter | Facebook | LinkedInAs readers of FierceHealthcare and its related publications well know, despite a notion by some that combining social media and healthcare is a dangerous mix, more and more health professionals appear to be taking … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":57,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[577487],"tags":[],"class_list":["post-2872","post","type-post","status-publish","format-standard","hentry","category-pathology"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/2872"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}