Can the popular startup make a dent in nutrition education? One school finds it more difficult than expected. <\/p>\n
Kristy McCarron\/Kickstarter <\/p>\n
Childhood nutrition and anti-obesity campaigns are a hot topic these days. Gardens and cooking classes are in demand in schools around the country. <\/p>\n
But how much would you, personally, be willing to shell out of pocket to help our nation's kids eat healthier? In a time of tight purse strings, several schools are asking that question with the help of the popular crowd-funding site, Kickstarter. <\/p>\n
\"My name is Kristy McCarron, and this is where I spend my day off,\" a young woman's voice tells us in the intro video of one Kickstarter campaign. She's referring to a classroom at Walker Jones elementary school in Washington, D.C., where she teaches kids about food -- where it comes from, why it's good for them, and how to cook it, too. <\/p>\n
McCarron is now trying to raise $25,000 to help build a \"food lab\" kitchen at the school, which she would run as a full-time teacher. <\/p>\n
While many of us may think of Kickstarter as a place where tech-savvy 20-somethings raise money to make the newest iPhone accessory, McCarron says it was a perfect fit for her school, too. <\/p>\n
\"I kind of just took a big leap of faith and quit my job and started this fundraising pitch,\" she says, confessing that she hadn't even heard of Kickstarter until a friend turned her onto it for this project. <\/p>\n
McCarron has spent the past 8 months volunteering as a part-time nutrition instructor at Walker Jones, which is a historically African American, title-one high poverty school where 100 percent of the students receive free breakfast, lunch, and dinner. She worked nights as a chef at Nora, a well-known, upscale organic restaurant in downtown D.C. <\/p>\n
A lot of excitement has surrounded her classes, from kids and parents alike, she says, though she had to get creative with the classes for lack of equipment. <\/p>\n<\/p>\n
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\nCrowdfunding Nutrition: Using Kickstarter to Make Kids Healthier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"