Ever regretted a business decision you made in the heat of the moment? <\/p>\n
Most of us have. And most of us have felt the urge to yelp with excitement when we win a big success, too. <\/p>\n
Thats your inner animal at work. Literally at work; you dont leave it behind when youre taking care of business! <\/p>\n
You might like to think youre a cool, clear-headed entrepreneur making rational decisions, but whats really going on underneath is a bit messier. Whether you know it or not, youre acting and reacting just like an animal. <\/p>\n
Heres why: <\/p>\n
Why Entrepreneurs Are Animals <\/p>\n
Your business decisions are strongly influenced by your hormonal state. Yep, even if youre a man. In fact, the effect is typically stronger in men, because a lot of it is testosterone-based. <\/p>\n
John Coates, a Wall Street trader turned neuroscientist, found that fluctuating testosterone and cortisol levels have a massive influence on the decisions we make. Hes seen the effects first-hand on the trading floor, and his research shows that were no different than other animals in our hormonal behavior. <\/p>\n
Testosterone is released into your bloodstream during a victory, a risk or a competition. Its like a chemical battle cry that echoes through your blood, your brain and your body. <\/p>\n
In times of stress and uncertainty, your body produces cortisol, which has the opposite effect. Its calming in small amounts, but too much leaves you feeling exhausted, anxious and depressed. <\/p>\n
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\nUnderstand Your 'Animal Biochemistry' To Get Ahead<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"