(Crown Publishing Group) - The Victory Lab by Sasha Issenberg. <\/p>\n
More from PostPolitics <\/p>\n
Chris Cillizza <\/p>\n
THE FIX | Its ridiculous that the two campaigns dont want Crowley to ask followup questions. <\/p>\n
Felicia Sonmez <\/p>\n
Campaign ramrodded their way into kitchen so Ryan could get picture taken washing dishes, charity chief says. <\/p>\n
Chris Cillizza <\/p>\n
How did the late-night comedy show see the vice presidential debate? <\/p>\n
Turnout is where precision targeting really works, says Sasha Issenberg, author of The Victory Lab: The Secret Science of Winning Campaigns. Political scientists are using the tools of behavioral economics and behavioral psychology to understand why people vote and how to enforce that habit; campaigns are building voting scores for people in their databases like the financial industry builds credit scores. <\/p>\n
Does it work? More than 1.1 million people already have voted, according to early voting statistics collated by George Mason University political scientist Michael McDonald, and plenty of them were prodded to do so without ever knowing it. <\/p>\n<\/p>\n
Read the original post: (Crown Publishing Group) - The Victory Lab by Sasha Issenberg. More from PostPolitics Chris Cillizza THE FIX | Its ridiculous that the two campaigns dont want Crowley to ask followup questions Continue reading
\nObama, Romney have ways to make you vote<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"