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\"Basically, we don't know,\" Lynnette Prigmore, head of product development at Proporta, told IB Times UK. \"We sell cases intoApple under the Proporta brand as well as some of the third-party brands we work with and we have as much idea as you do about when a new iPhone, iPad or iPod is going to come out.\" <\/p>\n
Naturally, the delay in matching accessories to the product can have an impact on how many are sold. Prigmore confirms that there is a burst of sales when a new device comes out in the shops. <\/p>\n
\"The ideal world from a retailer's point of view would be that we would have accessories on the day of the phone going on sale,\" she said. <\/p>\n
\"It tends to be electronic retailers who want it quicker because there is a much higher attachment rate for people buying a case at the same time that they buy a device. That is the sweet spot.\" <\/p>\n
She added that the retailers generally understand that if they haven't got the device - which many of the phone shops may not have before day of launch - then the case manufacturers don't have it either. <\/p>\n
Incipio approaches the news blackout in a very different way. CEO Andy Fathollahi said the company starts preparing for a new Apple device well in advance. <\/p>\n
His staff monitor the rumours closely and begin to work on accessories that match those specifications. <\/p>\n
\"We start looking at possible designs around six months to a year before,\" he told IB Times UK. <\/p>\n
\"We take mills of devices that we carry around with us before we design the cases. We want to get a feel for what the product is going to be like. Then we carry those around with the cases on to see what that feels like because as a user you are going to live with that case for a long time and we want to make sure it is right\" <\/p>\n<\/p>\n
Read the rest here: Like us on Facebook \"Basically, we don't know,\" Lynnette Prigmore, head of product development at Proporta, told IB Times UK. Continue reading
\niPhone 5 and Samsung Galaxy S3: The Anatomy of a Case<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"