{"id":23790,"date":"2010-07-06T07:26:32","date_gmt":"2010-07-06T07:26:32","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/sometimes-it-just-tastes-good-felix-gene-expression\/"},"modified":"2010-07-06T07:26:32","modified_gmt":"2010-07-06T07:26:32","slug":"sometimes-it-just-tastes-good-felix-gene-expression","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/astronomy\/sometimes-it-just-tastes-good-felix-gene-expression.php","title":{"rendered":"Sometimes it just tastes good Felix | Gene Expression"},"content":{"rendered":"<p><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/blogs.reuters.com\/felix-salmon\/2010\/07\/06\/the-more-you-know-the-better-it-tastes\/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+felix-all+(Felix+Salmon+-+All)&amp;utm_content=Google+Feedfetcher\">The more you know, the better it tastes<\/a>:<\/p><blockquote><p>People like LaForge don&rsquo;t want altitude information on their coffee because they prefer 1700m coffee to 1400m coffee. Instead,<strong> Intelligentsia is supplying something much more important and valuable:<\/strong> a unique narrative. It&rsquo;s the same thing that&rsquo;s going on in the wine world&hellip;.<\/p><\/blockquote><p>I agree that the &ldquo;story&rdquo; or our understanding of something (e.g., whether it&rsquo;s $100 or $10) can affect our perception of the hedonic experience. But sometimes <strong>coffee just tastes better.<\/strong> So the first time I had a <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.stumptowncoffee.com\/\">Stumptown roast<\/a> I was blown away, without knowing anything of the roaster&rsquo;s history or reputation (it has a good reputation). I wasn&rsquo;t even much of a coffee snob then (and really, I&rsquo;m not much now). Though I think that <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/en.wikipedia.org\/wiki\/Kopi_Luwak\">the narrative of civet coffee<\/a> might make me avoid it, even I if accept that objectively it has a better taste. <\/p><p><b>Note:<\/b> Naturally Felix takes wine as an analog, but I think the &lsquo;narrative&rsquo; is a much bigger deal, because people have far less objective discernment when it comes to wine.<\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/1d98b_-ine5qi4MF8\" height=\"1\" width=\"1\" style=\"padding-left:10px; padding-right: 10px;\"><\/p>","protected":false},"excerpt":{"rendered":"<p>The more you know, the better it tastes:People like LaForge don&rsquo;t want altitude information on their coffee because they prefer 1700m coffee to 1400m coffee. Instead, Intelligentsia is supplying something much more important and valuable: a unique narrative. It&rsquo;s the &hellip; <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/astronomy\/sometimes-it-just-tastes-good-felix-gene-expression.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-23790","post","type-post","status-publish","format-standard","hentry","category-astronomy"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/23790"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=23790"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/23790\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=23790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=23790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=23790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}