Strauss Zelnick has made his skepticism about VR well-known. The CEO of Rockstar and 2K Games owner Take-Two Interactive has gone on record expressing doubt in VRs market potential. But what does he think about AR? <\/p>\n
Speaking in a recent investors call, Zelnick expressed more optimism in ARs future. The concerns I raised regarding VR are not applicable to AR, he said. In order to have an AR experience, you dont necessarily have to wear glasses or a headset. Youre not burdened by beingin a particular location, and the discomfort factor doesnt exist, necessarily. <\/p>\n
Zelnick noted the surprise success of last years Pokemon Go as an example of how AR can be more profitable. <\/p>\n
Its pretty hard to predict what will excite consumers, he continued. We sitting here today, from a corporate point of view, dont presume to predict that. But thats what our 2,200 creative folks are in the business of doing, he said. Were proud of the innovations that our creative teams are focused on every day. So, more to come, but I dont have any skepticism particularly, about AR technology. <\/p>\n
Despite Zelnicks skepticism about VR, we reported on rumors that Rockstar Games LA would be getting a VR supported version in the future. Were still hoping thats the case, but it certainly seems like we could see from AR content from Take-Twos subsidiaries at some point in the future. <\/p>\n
<\/p>\n
Here is the original post: <\/p>\n
Take-Two CEO Is More Optimistic About AR Than VR - UploadVR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Strauss Zelnick has made his skepticism about VR well-known. The CEO of Rockstar and 2K Games owner Take-Two Interactive has gone on record expressing doubt in VRs market potential. Continue reading