Adoption of virtual reality (VR) headsets hasnt grown by leaps and bounds. For one, the devices arent cheap. While there are affordable options out there, some can leave a substantial dent in a consumers wallet. <\/p>\n
And many consumers dont want to shell out money for a device they feel doesnt have enough content. But video may change their perception. <\/p>\n<\/p>\n
A study of VR device users worldwide by Ericsson found that more than half (54%) of respondents felt that VR devices will be the new screens for video. And almost as many (53%) said video will be one of the most popular uses of VR. <\/p>\n
Just over half of respondents think video in VR will become popular because it will combine with social networking. <\/p>\n
But not everyone had a positive attitude toward video in VR. In fact, over a third of respondents (38%) felt that watching video via a VR headset was restrictive, because they would only watch it alone and not share the experience with anyone else. <\/p>\n
And theres also the question of quality. A third of VR device users felt their video experience via a headset would be restricted because of poor resolution. <\/p>\n
VR has been slower to catch on in the US, and will not reach mass adoption in the foreseeable future, according to eMarketer. <\/p>\n<\/p>\n
eMarketer expects just 22.4 million people in the US will engage with a form of VR at least monthly this year, with that figure increasing to 49.2 million by 2019. <\/p>\n
But while VR headsets provide a more immersive experience, engagement will remain low due to their often high cost. This year, only 2.9% of the US population will use a VR headset at least monthly, eMarketer estimates, with that number growing to just 5.2% by 2019. <\/p>\n
Rimma Kats <\/p>\n
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Is Video a Game Changer for Virtual Reality? - eMarketer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Adoption of virtual reality (VR) headsets hasnt grown by leaps and bounds. Continue reading