{"id":225983,"date":"2017-07-05T19:25:28","date_gmt":"2017-07-05T23:25:28","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/purecircle-aims-to-put-first-commercially-viable-stevia-antioxidant-on-the-market-in-2018-firm-says-at-ift-2017-nutritional-outlook.php"},"modified":"2017-07-05T19:25:28","modified_gmt":"2017-07-05T23:25:28","slug":"purecircle-aims-to-put-first-commercially-viable-stevia-antioxidant-on-the-market-in-2018-firm-says-at-ift-2017-nutritional-outlook","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/food-supplements\/purecircle-aims-to-put-first-commercially-viable-stevia-antioxidant-on-the-market-in-2018-firm-says-at-ift-2017-nutritional-outlook.php","title":{"rendered":"PureCircle Aims to Put First Commercially Viable Stevia Antioxidant on the Market in 2018, Firm Says at IFT 2017 &#8211; Nutritional Outlook"},"content":{"rendered":"<p><p>    The stevia leaf (Stevia rebaudiana) has yielded    exciting, zero-calorie natural sweeteners for food and beverage    formulators over the past decade. Now, the leaf is offering    formulators another exciting, healthy ingredient: antioxidants.    Stevia supplier PureCircle (Chicago) announced that it is ready    to roll out what it says is the first commercially viable    antioxidant ingredient from the stevia leaf. The firm made the    announcement at last weeks Institute of Food Technologists    (IFT) Annual Meeting and Food Expo in Las Vegas.  <\/p>\n<p>    The company says that while researchers have known that stevia    leaves contain antioxidant properties, PureCircle claims it is    the first company to be able to extract these antioxidants on a    global scale from the stevia leaf thanks to a unique extraction    and purification process.  <\/p>\n<p>    The primary antioxidant compounds in the stevia leaf are    chlorogenic acids, said Carolyn Clark, director, global    marketing and innovation, PureCircle, at the IFT show.    Chlorogenic acid, she said, is also a well-known antioxidant in    green coffee bean extract. In fact, she said, the chlorogenic    acid in Stevia rebaudiana exists at about 1.5% dry    weight in the leaf. By comparison, Reb A, the most commonly    known steviol glycoside, is about six times that. So while the    quantity is much smaller than Reb A, theres enough where it    still makes sense for us to go ahead and extract it, Clark    said. This also means PureCircle is able to utilize more of the    stevia leaf which otherwise may have been discarded as waste.  <\/p>\n<p>    In terms of power as an antioxidant, Clark said, the    chlorogenic acids from stevia have an ORAC (Oxygen Radical    Absorbance Capacity) level of about 9000  mol TE\/100ghigher    than the ORAC values of, for instance, coffee bean extract    (2500  mol TE\/100g), blueberries (9621  mol TE\/100g),    cranberries (9090  mol TE\/100g), and green tea (1253  mol    TE\/100g). (Values are per the USDAs database Oxygen Radical    Absorbance Capacity (ORAC) of Selected Foods, Release 2 (2010),    which has since been discontinued.)  <\/p>\n<p>    Clark said that PureCircle hopes to get GRAS approval in 2018    to clear the path for the antioxidants use in food and    beverages. She said that it can already be used in dietary    supplements without requiring a new dietary ingredient (NDI)    notification because it falls under the stevia leaf extract    use thats already out there today in the supplements space in    the U.S.  <\/p>\n<p>    Meanwhile, she said, the company will also be working to build    up its commercial-scale production of the ingredient.    PureCircle would sell the antioxidant as a standalone    ingredient alongside its other stevia sweetener offerings. She    said the stevia antioxidants taste is mild and clean    because of its plant base. Some kinds of plant-based    antioxidants that are trying to do similar things often have an    off-note, so were excited to work with formulators with this    ingredient, she said. Already, the company is sampling the    ingredient with some customers.  <\/p>\n<p>    Also at IFT, PureCircle highlighted its newly announced    proprietary StarLeaf Stevia rebaudiana leaf that the    company developed through its PureCircle Stevia Agronomy    Program. According to PureCircle, the company cross-bred the    StarLeaf leaf to contain more than 20 times more sugar-like    steviol glycoside content compared to standard stevia leaf    varieties, particularly the glycosides Reb M and Reb D. Clark    said that this is the first brand-name leaf to come out of the    PureCircle Stevia Agronomy Program. Through StarLeaf, Clark    said, PureCircle will be able to create more of those    sugarlike stevia extracts.  <\/p>\n<p>    Also read:  <\/p>\n<p>    Stevia: The Next Generation  <\/p>\n<p>    Does Reb A Still Have a Place in Advanced    Stevia Formulations? This and More Stevia Talk at IFT 2016.  <\/p>\n<\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Continue reading here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.nutritionaloutlook.com\/food-beverage\/purecircle-aims-put-first-\u201ccommercially-viable\u201d-stevia-antioxidant-market-2018-firm-says-ift-2017\" title=\"PureCircle Aims to Put First Commercially Viable Stevia Antioxidant on the Market in 2018, Firm Says at IFT 2017 - Nutritional Outlook\">PureCircle Aims to Put First Commercially Viable Stevia Antioxidant on the Market in 2018, Firm Says at IFT 2017 - Nutritional Outlook<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> The stevia leaf (Stevia rebaudiana) has yielded exciting, zero-calorie natural sweeteners for food and beverage formulators over the past decade. Now, the leaf is offering formulators another exciting, healthy ingredient: antioxidants. Stevia supplier PureCircle (Chicago) announced that it is ready to roll out what it says is the first commercially viable antioxidant ingredient from the stevia leaf <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/food-supplements\/purecircle-aims-to-put-first-commercially-viable-stevia-antioxidant-on-the-market-in-2018-firm-says-at-ift-2017-nutritional-outlook.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[431586],"tags":[],"class_list":["post-225983","post","type-post","status-publish","format-standard","hentry","category-food-supplements"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/225983"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=225983"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/225983\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=225983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=225983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=225983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}