{"id":224331,"date":"2017-06-30T04:46:23","date_gmt":"2017-06-30T08:46:23","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/a-new-company-will-have-fake-meat-on-the-shelves-next-year-futurism.php"},"modified":"2017-06-30T04:46:23","modified_gmt":"2017-06-30T08:46:23","slug":"a-new-company-will-have-fake-meat-on-the-shelves-next-year-futurism","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/futurism\/a-new-company-will-have-fake-meat-on-the-shelves-next-year-futurism.php","title":{"rendered":"A New Company Will Have Fake Meat on the Shelves Next Year &#8211; Futurism"},"content":{"rendered":"<p><p>In Brief  Hampton Creek has surprised the world by announcing they  have been working on lab-grown meat and plan to launch  commercially in 2018. This meat alternative is one of many  possible solutions to the environmental problems caused by the  food industry.            Meaty Ambitions        <\/p>\n<p>      Hampton      Creek, a startup that develops plant-based alternatives      to foods that are usually produced by animals, has announced that the lab-grown      meatthey have been developing clandestinely over      the last year will go commercial in 2018. If the timeline is      accurate, the launch would come three years earlier than      their closest competitor, Memphis      Meats, which predicts their product will reach stores in      2021.    <\/p>\n<p>      One of the biggest issues Hampton Creek will face in      achieving this aim is the cost of clean meat. Although the      price of lab-grown meat has fallen 99 percent in the last three      years with the first lab-grown burger costing      $230,000  it is still more expensive than farmed meat.      Hampton Creek has not released any information concerning how      much their product will cost.    <\/p>\n<p>      Central to the companys product istheir research into      replacing the scarce fetal bovine serum that most lab-grown      meats use with plant-based nutrients. Simply getting that      right wont be enough to produce a solid final product,      though. As Josh Tetrick, CEO of Hampton Creek, conceded to Quartz, Just      because youve nailed the battery doesnt mean youve nailed      the electric car.    <\/p>\n<p>      Opinion is split as to whether the 2018 goal is achievable.      Some cite Hampton Creeks previous actionswhen they were      developing and marketing their Just Mayo product as a reason      to be skeptical. Others are more optimistic regarding Hampton      Creeks timeline  the Good Food Institutes executive      director Bruce Friedlichtold Business Insider that with      the right resources, it should be achievable.    <\/p>\n<p>      A cost-effective, price-competitive clean meat could have paradigm-shifting      consequencesfor both the world food market and the      environment. Not only would it radically reduce animal      suffering, it would also decrease global emissions. The meat      industry is estimated by the World Resources      Institute to produce 13.5 percent of greenhouse gases      worldwide, and if nothing changes, this percentage is likely      to increase given that the worlds population could reach around 9.7 billion by 2050.    <\/p>\n<p>      To combat these issues, the world has seen a surge in the      production of alternative meat products, which can be split      into three categories: plant-based meat, such as the pea      protein-based pea burger produced by Beyond Meat;      more sustainable meat sources, such as the      insect meat produced by Cornish      Edible Insects; and lab-grown meat, such as that proposed      by Hampton Creek and Memphis Meats.    <\/p>\n<p>      If we are to survive as a species, we must radically change      how much pollution we create, and changing the way we eat is      a key aspect of this. Any alternative to the environmentally      damaging meat industry represents a step toward preserving      humanitys future, so let us all hope Hampton Creeks      announcement is as promising as it seems.    <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>See the original post here:<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/futurism.com\/a-new-company-will-have-fake-meat-on-the-shelves-next-year\/\" title=\"A New Company Will Have Fake Meat on the Shelves Next Year - Futurism\">A New Company Will Have Fake Meat on the Shelves Next Year - Futurism<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> In Brief Hampton Creek has surprised the world by announcing they have been working on lab-grown meat and plan to launch commercially in 2018.  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/futurism\/a-new-company-will-have-fake-meat-on-the-shelves-next-year-futurism.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-224331","post","type-post","status-publish","format-standard","hentry","category-futurism"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/224331"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=224331"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/224331\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=224331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=224331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=224331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}