{"id":223598,"date":"2017-06-26T18:34:45","date_gmt":"2017-06-26T22:34:45","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/the-evolution-of-beauty-reveals-the-true-power-of-sexual-attraction-new-statesman.php"},"modified":"2017-06-26T18:34:45","modified_gmt":"2017-06-26T22:34:45","slug":"the-evolution-of-beauty-reveals-the-true-power-of-sexual-attraction-new-statesman","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/evolution\/the-evolution-of-beauty-reveals-the-true-power-of-sexual-attraction-new-statesman.php","title":{"rendered":"The Evolution of Beauty reveals the true power of sexual attraction &#8211; New Statesman"},"content":{"rendered":"<p><p>    Perhaps, with the ascension of Ruth Davidson to political    superstardom and the glorification of Sir Walter Scott on    current Scottish banknotes (south of the border, were going    for Jane Austen on our tenners), we will all revisit    Ivanhoe. The story, youll recall, is set during the    reign of the Lionheart King, who is away on crusade business,    killing Muslims by the thousand. Like the good Christian    monarch he is.  <\/p>\n<p>    Scotts narrative has a prelude. A Saxon swineherd, Gurth, is    sitting on a decayed Druid stone as his pigs root in the dirt.    Along comes his mate Wamba, a jester. The two serfs chat. How    is it, Gurth wonders, that swine when it reaches the high    tables of their masters is pork (Fr porc); cow    becomes beef (Fr boeuf); and sheep turns into    mutton (Fr mouton)?  <\/p>\n<p>    The reason, Wamba explains (no fool he), is 1066. Four    generations have passed but the Normans are still running    things. They have normanised English  and they eat high on the    hog. How did pig become pork? In the same way as minced beef    sandwich, in my day, became Big Mac.  <\/p>\n<p>    Ivanhoe should be the Brexiteers bible. Its message    is that throwing off the Norman Yoke is necessary before    Britain can be Britain again. Whats the difference between    Normandy and Europa? Just 900 or so years. Scott makes a larger    point. Common language, closely examined, reflects where real    power lies. More than that, it enforces that power  softly but    subversively, often in ways we dont notice. Thats what makes    it dangerous.  <\/p>\n<p>    Weve thrown off the Norman Yoke  but it remains, faintly    throbbing, in the archaeology of our language. Why do we call    the place parliament and not speak house? Is Gordon Ramsay    a chef or a cook? Do the words evoke different kinds of    society?  <\/p>\n<p>    Matthew Engel is a journalist at the end offour decades    of deadline-driven, high-quality writing. He is now at that    stage oflife when one thinks about it all  in his case,    the millions of words he has tapped out. What historical    meaning was ingrained in those words? It is, he concludes, not    the European Union but America that we should be fearful of.  <\/p>\n<p>    The first half of his book is a survey of the historical ebbs    and flows of national dialect across the Atlantic. In the 18th    century the linguistic tide flowed west from the UK tothe    US. When the 20th century turned, it was the age of    Mid-Atlantic. Now, its all one-way. We talk, think and    probably dream American. Its semantic colonialism. The blurb    (manifestly written by Engel himself) makes the point    succinctly:  <\/p>\n<p>    Are we tired of being asked to take theelevator, sick    of being offered fries andtold about the latest movie?    Yeah. Have we noticed the sly interpolation of Americanisms    into our everyday speech? Its a no-brainer.  <\/p>\n<p>    One of the charms of this book is Engel hunting down his prey    like a linguistic witchfinder-general. He is especially vexed    by the barbarous locution wake-up call. The first use he    finds is in an ice hockey report in the New York    Times in 1975. Horribile dictu. By the first    four years of the 21st century the Guardian was    reporting wake-up calls  some real, most metaphorical  two    and a half times a week. The Guardian! What more    proof were needed that there is something rotten in the state    ofthe English language?  <\/p>\n<p>    Another bee in Engels bonnet is the compound from the    get-go. He tracks it down to a 1958 Hank Mobley tune called    Git-Go Blues. And where is that putrid locution now? Michael    Gove, then Britains education secretary, used it in a 2010    interview on Radio 4. Unclean! Unclean!  <\/p>\n<p>    Having completed his historical survey, and compiled a    voluminous dictionary of Americanisms, Engel gets down to    business. What does (Americanism alert!) the takeover mean?  <\/p>\n<p>    Is it simply that we are scooping up loan words, as the English    language always has done? We love Babel; revel in it. Ponder a    recent headline in the online Independent: Has    Scandi-noir become too hygge for its own good? The    wonderful thing about the English language is its sponge-like    ability to absorb, use and discard un-English verbiage and    still be vitally itself. Or is this Americanisation what Orwell    describes in Nineteen Eighty-Four as Newspeak?    Totalitarian powers routinely control independent thinking     and resistance to their power  by programmatic impoverishment    of language. Engel has come round to believing the latter. Big    time.  <\/p>\n<p>    In its last pages, the book gets mad as hell on the subject.    Forget Europe. Britain, and young Britain in particular, has    handed over control of its culture and vocabulary to    Washington, New York and Los Angeles. It is, Engel argues,    self-imposed serfdom:  <\/p>\n<p>    A country that outsources the development of its language     the language it developed over hundreds of years  is a nation    that has lost the will to live.  <\/p>\n<p>    Britain in 2017AD is, to borrow an Americanism, brainwashed,    and doesnt know it or, worse, doesnt care. How was American    slavery enforced? Not only with the whip and chain but by    taking away the slaves native language. It works.  <\/p>\n<p>    Recall the front-page headlines of 9 June. Theresa on ropes,    shouted the Daily Mail. She was hung out to dry,    said the London Evening Standard. Stormin Corbyn,    proclaimed the Metro. These are manifest Americanisms,    from the metaphor hanging out to dry to the use of    Stormin the epithet applied to Norman Schwarzkopf,    the victorious US Gulf War commander of Operation Desert Storm.  <\/p>\n<p>    These headlines on Theresa Mays failure fit the bill. Her    campaign was framed, by others, as American presidential, not    English prime ministerial. But the lady herself ispure    Jane Austen: a vicars daughter whose naughtiest act was to run    through a field of wheat. She simply couldnt do the hail to    the chief stuff. Boris, the bookies odds predict, will show    her how that presidential stuff should be strut. He was,    ofcourse, born American.  <\/p>\n<p>    Engels book, short-tempered but consistently witty, does a    useful thing. It makes us listen to what is coming out of our    mouths and think seriously about it. Have a nice day.  <\/p>\n<p>    John Sutherlands How Good Is Your Grammar? is published    by Short Books  <\/p>\n<p>    Thats the Way It Crumbles: the American Conquest of    English    Matthew Engel    Profile Books, 279pp, 16.99  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Read more: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.newstatesman.com\/culture\/books\/2017\/06\/evolution-beauty-reveals-true-power-sexual-attraction\" title=\"The Evolution of Beauty reveals the true power of sexual attraction - New Statesman\">The Evolution of Beauty reveals the true power of sexual attraction - New Statesman<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Perhaps, with the ascension of Ruth Davidson to political superstardom and the glorification of Sir Walter Scott on current Scottish banknotes (south of the border, were going for Jane Austen on our tenners), we will all revisit Ivanhoe. The story, youll recall, is set during the reign of the Lionheart King, who is away on crusade business, killing Muslims by the thousand. Like the good Christian monarch he is <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/evolution\/the-evolution-of-beauty-reveals-the-true-power-of-sexual-attraction-new-statesman.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[431596],"tags":[],"class_list":["post-223598","post","type-post","status-publish","format-standard","hentry","category-evolution"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/223598"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=223598"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/223598\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=223598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=223598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=223598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}