{"id":223017,"date":"2017-06-24T23:28:13","date_gmt":"2017-06-25T03:28:13","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/evolution-revolution-smevolution-the-future-of-classical-music-los-angeles-times.php"},"modified":"2017-06-24T23:28:13","modified_gmt":"2017-06-25T03:28:13","slug":"evolution-revolution-smevolution-the-future-of-classical-music-los-angeles-times","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/evolution\/evolution-revolution-smevolution-the-future-of-classical-music-los-angeles-times.php","title":{"rendered":"Evolution, revolution, smevolution: The future of classical music &#8211; Los Angeles Times"},"content":{"rendered":"<p><p>    Classical music may be the art of the sublime, liquid    architecture and all the rest, but it has nonetheless always    been a long-suffering kingdom of kvetching. Born to serve the    church, Western music became in the Middle Ages an ideal medium    of sacrilege, and the art form has continued over the centuries    to bite the hands that have fed it, be they the aristocracy,    ruling powers, philanthropists or the public. However    high-minded, the history of classical music is riddled with    worry and an obsessive desire for reinvention.  <\/p>\n<p>    Music Academy of the West  the summer training program for    young musicians on an elegant campus nestled among Montecito    mansions and overlooking a scenic stretch of shoreline  held a    two-day conference this week called Classical    Evolution\/Revolution. Eighteen movers and shakers, young and    seasoned, working in Los Angeles, the Bay Area, New York and    London, took part in six panels surveying the state of the    field.  <\/p>\n<p>    The curriculum for such symposiums is expected to ask all the    pressing questions. What horrors will disruptive digital    unleash next? How can we develop new audiences without teaching    music in schools? Can classical music, that sliver of a sliver    of the modern zeitgeist, possibly matter? Where, everyone in    the business desperately wants to know, will the next dollar    come from?  <\/p>\n<p>    If anyone should be anxious, its Graham Parker. Last July he    was appointed president of the U.S. division of Universal Music    Classics, which includes such fabled classical record labels as    Deutsche Grammophon and Decca. The classical market has long    been expected to die on the vine. Classical buyers still want    CDs but cant readily find them. To top the charts, a new    classical release once needed to sell tens of thousands. Now a    few hundred units makes for a coveted bestseller.  <\/p>\n<p>    But that doesnt mean the classical music baby need be thrown    out with the the CD bathwater. A cheerfully upbeat Parker ended    the conference raising eyebrows with the claim that in any    given month an extraordinary 30% of the U.S. population listens    to classical music on some device. That translates to 100    million people in our country alone! Another happy number he    threw out is that more than 40 million Americans sing in a    chorus (an estimate that includes church choirs).  <\/p>\n<p>    Of course, how you best reach these millions is another matter.    There are also millions more who dont know what they are    missing. Classical music might just supply the spiritual    nourishment they seek.  <\/p>\n<p>    Technology is ever the elephant in the room. The history of    sharks out to cheat musicians is long and dishonorable. Today    its Silicon Valleys ability to redirect profits from the    creators and producers to the likes of Apple, Amazon and    Spotify. Equally troubling is the power of technology in the    form of virtual reality, holograms and things we may not yet    know about, to suck the life out of live music making.  <\/p>\n<p>    Again, such dire predictions are nothing new in classical    music. And yet so much classical has been around for so long    that it would be hard to get rid of it all. Live performance    has lasted, furthermore, because, as Los Angeles Opera head    Christopher Koelsch said Tuesday, The human creature craves    the communal.  <\/p>\n<p>    For his part, Sam Bodkin asked what the world needs and rapidly    answered his own question: It needs more substance, beauty and    intimacy, and classical music checks all those boxes.  <\/p>\n<p>    So Bodkin founded Groupmuse, which uses social media to build    audiences for intimate concerts in homes, breaking down the    barrier between listener and performer. People are looking to    go places they cant find in contemporary commercial society,    he said. Beethoven in your living room or grungy basement  as    far as Bodkin is concerned, any place can provide a newbies    aha moment.  <\/p>\n<p>    What is maybe new to our time is the necessity for everyone     the creators, the practitioners, the producers and the audience     to become determinedly flexible. The ways to make and consume    classical music keep expanding. The technological wonders of    the modern world take, but they also give. It is not just good    but essential to be adaptable and open. And wary.  <\/p>\n<p>    The idea of putting faith in the artists was another central    point. Luke Ritchie and Toby Coffey, who respectively head    digital innovation and development departments for the    Philharmonia Orchestra and the neighboring National Theatre at    the Southbank Centre in London, are working at the cutting edge    of virtual reality and did a fairly convincing job of making    that seem a less scary reality. Both demonstrated concern with    enhancing content and disdain for digital trickery.  <\/p>\n<p>    Ritchie has the advantage of the orchestras tech-savvy    principal conductor and artistic advisor Esa-Pekka Salonen. He    takes viewers hooked up to those clumsy VR masks on an    illuminating tour of the orchestra that you really could never    get any other way. The National Theatre is more radical, with    its immersive storytelling. An audience member can wear VR    goggles that create a 360-degree spatial environment that feels    completely interior and dreamlike, and at the same time    interact with live actors, resulting in intense situations,    where the theatrical confusion between reality and dream state    weaken emotional defenses. The implication for opera is    terrifying and thrilling.  <\/p>\n<p>    However encouraging the fact that artists may have a chance to    help mold VR technology, which is still in its infancy, that is    a future as yet out of reach. And it is coming up against what    is a much bigger trend of reviving, as Bodkin is doing, the    physical connection between performer and audience.  <\/p>\n<p>    The value of discovery in an audience is diminishing,    lamented Kristy Edmunds, executive and artistic director of the    Center for the Art of Performance at UCLA. But her solution is    simply listen to and support the artist. She said that her    guiding principle is something that the French director Ariane    Mnouchkine once told her: For somebody in the audience, this    will be their first experience with theater, and for somebody    it will be their last.  <\/p>\n<p>    One of the great contributions of Mnouchkines avant-garde    company, Le Thtre du Soleil, has been the understanding of    the importance of space as the place. She took over former    munitions factory in eastern Paris where she could create a    uniquely communal environment for a revelatory new ritualistic    theater. Yuval Sharon, founder of the Los Angeles opera company    the Industry, described how masterminding operas in Union Station or in limousines driving through downtown L.A.    offered a unique engagement between city and artists, allowing    audiences to find all kinds of unexpected resonances.  <\/p>\n<p>    Though Sharon may be a paradigm shifter, he distinguished his    approach as a director from that of a disruptor. The dictates    of the work is everything, he said, and, no, Wagner should not    be done in Union Station, although his next project will be the    creation of a play-opera hybrid of Brechts Galileo, with    music by Andy Akiho, to be staged in September around a bonfire    on the beach in San Pedro.  <\/p>\n<p>    How to improve the world without making matters worse? Would a    holograph of Yuja Wang playing at Walt Disney Concert    Hall broadcast to audiences in Kansas  yes that was suggested     provide people access to something they would not otherwise    have, or would it make classical music creepy?  <\/p>\n<p>    Few students turned up for the conference. They were busy with    lessons and practicing. Their duty is to become artists we can    trust. Our duty is to create a world in which they can be    trusted. That is not out of the question.  <\/p>\n<p>    The news from picture-perfect Montecito is that however great    the challenges may be for classical music, the possibilities    are greater. And there are a lot of people who care.  <\/p>\n<p>    <a href=\"mailto:mark.swed@latimes.com\">mark.swed@latimes.com<\/a>  <\/p>\n<p>    OUR SUNDAY PACKAGE:  <\/p>\n<p>    An assassination 2,061 years in the making:    Trump, 'Julius Caesar' and the politics of theater  <\/p>\n<p>    Mozart in Trump Tower, and the art of getting    political onstage  <\/p>\n<p>    Shakespeare and the politics of our age:    'Julius Caesar' and now 'Richard II'  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Follow this link:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.latimes.com\/entertainment\/arts\/la-et-cm-classical-evolution-revolution-notebook-20170623-story.html\" title=\"Evolution, revolution, smevolution: The future of classical music - Los Angeles Times\">Evolution, revolution, smevolution: The future of classical music - Los Angeles Times<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Classical music may be the art of the sublime, liquid architecture and all the rest, but it has nonetheless always been a long-suffering kingdom of kvetching.  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/evolution\/evolution-revolution-smevolution-the-future-of-classical-music-los-angeles-times.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[431596],"tags":[],"class_list":["post-223017","post","type-post","status-publish","format-standard","hentry","category-evolution"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/223017"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=223017"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/223017\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=223017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=223017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=223017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}