{"id":22171,"date":"2010-06-25T08:09:01","date_gmt":"2010-06-25T08:09:01","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/national-pork-board-to-unicorn-meat-purveyor-lay-off-our-slogan-discoblog\/"},"modified":"2010-06-25T08:09:01","modified_gmt":"2010-06-25T08:09:01","slug":"national-pork-board-to-unicorn-meat-purveyor-lay-off-our-slogan-discoblog","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/astronomy\/national-pork-board-to-unicorn-meat-purveyor-lay-off-our-slogan-discoblog.php","title":{"rendered":"National Pork Board to Unicorn Meat Purveyor: Lay Off Our Slogan | Discoblog"},"content":{"rendered":"

\"unicorn\"<\/a>Trying to cut back on beef, but tired of fish and chicken? Try unicorn. According to a joke advertisement<\/a> on the website ThinkGeek<\/a>, unicorn is the “new white meat.”<\/p>

But according to the National Pork Board, it had better not be. The Board’s lawyers sent the nerdy site–also sellers of Tauntaun sleeping bags (real<\/a>) and Tribbles ‘n’ Bits cereal (fake<\/a>)–a 12-page-long, cease-and-desist letter<\/a> last month telling the site to lay off “the other white meat,” which is trademarked in the United States, Europe, and Canada.<\/p>

ThinkGeek thinks the two meats can’t compare. Unlike pork, unicorn is an excellent source of sparkles. Also unlike pigs, unicorns aren’t real–so ThinkGeek believes the slogan “Pate is passe. Unicorn — the new white meat” constitutes fair use as a parody.<\/p>

As reported<\/a> in The Washington Post<\/em>, Board spokeswoman Ceci Snyder says their lawyers must protect any use of the phrase:<\/p>

“Clearly there’s some fun being had, and we can laugh, too,” Snyder said. “But in the end [the lawyers are] just following the law.”<\/p><\/blockquote>

From their site, it doesn’t look like ThinkGeek is budging. If the Pork Board is successful, maybe the National Cattlemen’s Beef Association<\/a> might have a better sense of humor. “Unicorn: It’s What’s For Dinner” has a nice ring to it.<\/p>

Related content:
Discoblog: Science (What Else?) Reveals the Secret of the Montauk Monster<\/a>
Discoblog: Pilots Attacked By Frickin’ Laser Beams<\/a>
Discoblog: The World’s Geekiest T-Shirt Has a Wi-Fi Detector<\/a><\/p>

Image: flickr \/ Scorpiorules58<\/a> \/ Tanakawho<\/a><\/em><\/p>

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Trying to cut back on beef, but tired of fish and chicken? Try unicorn. According to a joke advertisement on the website ThinkGeek, unicorn is the “new white meat.”But according to the National Pork Board, it had better not be. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-22171","post","type-post","status-publish","format-standard","hentry","category-astronomy"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/22171"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=22171"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/22171\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=22171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=22171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=22171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}