{"id":21541,"date":"2010-06-18T14:59:11","date_gmt":"2010-06-18T14:59:11","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/skeptics-of-%e2%80%9cfemale-viagra%e2%80%9d-say-drug-co%e2%80%99s-are-%e2%80%9cdisease-branding%e2%80%9d-80beats\/"},"modified":"2010-06-18T14:59:11","modified_gmt":"2010-06-18T14:59:11","slug":"skeptics-of-%e2%80%9cfemale-viagra%e2%80%9d-say-drug-co%e2%80%99s-are-%e2%80%9cdisease-branding%e2%80%9d-80beats","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/astronomy\/skeptics-of-%e2%80%9cfemale-viagra%e2%80%9d-say-drug-co%e2%80%99s-are-%e2%80%9cdisease-branding%e2%80%9d-80beats.php","title":{"rendered":"Skeptics of \u201cFemale Viagra\u201d Say Drug Co\u2019s Are \u201cDisease Branding\u201d | 80beats"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16344\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_Viagra_in_Pack.jpg\" alt=\"Viagra_in_Pack\" width=\"220\" height=\"262\" align=\"right\" style=\"padding-left:10px; padding-right: 10px;\">Twelve years have passed since Pfizer&rsquo;s little blue pill for erectile dysfunction, Viagra, hit the market. The pill became so popular and ubiquitous that subsequent attempts by drug companies to make a libido-booster for women invariably drew the moniker &ldquo;female Viagra.&rdquo; Those attempts have failed, but today the Food and Drug Administration is considering approval for a new contender&mdash;a drug that has stirred up plenty of controversy.<\/p><p>The drug is called flibanserin, and the company is a German one, Boehringer Ingelheim. The first problem with evaluating the daily oral pill is figuring out whether it really has an effect that appears in trials.<\/p><p>The flibanserin data involved about 2,400 women treated with either flibanserin or a placebo for about six months. The agency said the two groups showed an increase in their number of sexually &ldquo;satisfying&rdquo; events but didn&rsquo;t show a boost in a sexual-desire score. The &ldquo;overall response rate&hellip; is not particularly compelling,&rdquo; the FDA said, even though many of the differences in response rates between the two groups were statistically significant [<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/online.wsj.com\/article\/SB10001424052748703513604575310810271007220.html\">Wall Street Journal<\/a>].<\/p><p><span><\/span>About 15 percent of the women on the drug quit taking it because of side effects, like nausea and dizziness. That&rsquo;s about twice as many as quit the placebo.<\/p><p>Secondly, there&rsquo;s the regimen. A man need only take Viagra in advance of sexual activity, but a woman on flibanserin would have to take it every day.<\/p><p>Lastly, there&rsquo;s the issue of &ldquo;hypoactive sexual desire disorder&rdquo; itself: what it is, and how it merits treatment.<\/p><p>&ldquo;It&rsquo;s a fairly complicated area, unlike in men&rsquo;s sexual dysfunction where there&rsquo;s a major mechanical concern,&rdquo; said Dr. Elizabeth Kavaler, a urologist at Lenox Hill Hospital in New York. &ldquo;In women there&rsquo;s no mechanical concern, so if she&rsquo;s not having a successful sex life, where is the problem?&rdquo; [<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.cbsnews.com\/stories\/2010\/06\/17\/health\/main6591413.shtml\">CBS News<\/a>].<\/p><p>&ldquo;There is no dispute that some women have a depressed level of sexual desire that causes them anguish,&rdquo; <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.nytimes.com\/2010\/06\/17\/business\/17sexpill.html?partner=rss&amp;emc=rss\">The New York Times says<\/a>. But there are plenty of doctors with concerns that this kind of drug is creating a problem to make money on the solution.<\/p><p>&ldquo;This is really a classic case of disease branding,&rdquo; said Dr. Adriane Fugh-Berman, an associate professor at Georgetown University&rsquo;s medical school who researches drug marketing and has studied the campaign. &ldquo;The messages are aimed at medicalizing normal conditions, and also preying on the insecurity of both the clinician and the patient&rdquo; [<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.nytimes.com\/2010\/06\/17\/business\/17sexpill.html?partner=rss&amp;emc=rss\">The New York Times<\/a>].<\/p><p>It seems unlikely that flibanserin will pass muster this time around. An <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/blogs.discovermagazine.com\/80beats\/tag\/fda\/\">FDA<\/a> background document (<a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.fda.gov\/downloads\/AdvisoryCommittees\/CommitteesMeetingMaterials\/Drugs\/ReproductiveHealthDrugsAdvisoryCommittee\/UCM215437.pdf\">pdf<\/a>) for today&rsquo;s meeting recommends against approval. The FDA&rsquo;s Reproductive Health Drugs Advisory Committee will debate the drug today, and the agency as a whole typically follows its lead. But even if they say no, the &ldquo;female Viagra&rdquo; candidates will continue to emerge. If for no other reason, because Viagra showed just how much money there is to be made.<\/p><p><em>UPDATE: This afternoon the FDA committee <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.nytimes.com\/2010\/06\/19\/business\/19sexpill.html?src=twt&amp;twt=nytimes\">voted unanimously against flibanserin<\/a>, saying that it did not do enough good to justify the side effects.<\/em><\/p><p>Related Content:<br>DISCOVER: <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/discovermagazine.com\/2008\/the-body\/15-the-science-of-great-sex-at-80\/\">The Science of Great Sex at 80<\/a><br>DISCOVER: <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/discovermagazine.com\/2009\/oct\/09-era-of-nanoparticle-drugs-begins-with-erection-cream\/\">The Era of Nanoparticle Drugs Begins with an Erection Cream<\/a><br>80beats: <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/blogs.discovermagazine.com\/80beats\/2008\/07\/23\/viagra-helps-women-combat-the-sexual-side-effects-of-antidepressants\/\">Viagra Helps Women Combat the Sexual Side Effects of Antidepressants<\/a><br>80beats: <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/blogs.discovermagazine.com\/80beats\/2010\/06\/14\/fda-were-going-to-regulate-those-personal-genetics-tests-after-all\/\">FDA: We&rsquo;re Going To Regulate Those Personal Genetics Tests, After All<\/a><\/p><p><em>Image: Wikimedia Commons<\/em><\/p><p><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feedads.g.doubleclick.net\/~a\/A8sADu2omDEl6504whbLVfYniK8\/0\/da\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_di\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><br><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feedads.g.doubleclick.net\/~a\/A8sADu2omDEl6504whbLVfYniK8\/1\/da\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_di\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><\/p><div><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feeds.feedburner.com\/~ff\/80beats?a=8xB1SdwE8Y8:iAf2nvPt69w:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_80beats?d=yIl2AUoC8zA\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feeds.feedburner.com\/~ff\/80beats?a=8xB1SdwE8Y8:iAf2nvPt69w:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_80beats?i=8xB1SdwE8Y8:iAf2nvPt69w:V_sGLiPBpWU\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feeds.feedburner.com\/~ff\/80beats?a=8xB1SdwE8Y8:iAf2nvPt69w:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_80beats?i=8xB1SdwE8Y8:iAf2nvPt69w:gIN9vFwOqvQ\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a> <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feeds.feedburner.com\/~ff\/80beats?a=8xB1SdwE8Y8:iAf2nvPt69w:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_80beats?i=8xB1SdwE8Y8:iAf2nvPt69w:F7zBnMyn0Lo\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><\/div><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_8xB1SdwE8Y8\" height=\"1\" width=\"1\" style=\"padding-left:10px; padding-right: 10px;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/b457f_aHLygCn0qx0\" height=\"1\" width=\"1\" style=\"padding-left:10px; padding-right: 10px;\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Twelve years have passed since Pfizer&rsquo;s little blue pill for erectile dysfunction, Viagra, hit the market. The pill became so popular and ubiquitous that subsequent attempts by drug companies to make a libido-booster for women invariably drew the moniker &ldquo;female &hellip; <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/astronomy\/skeptics-of-%e2%80%9cfemale-viagra%e2%80%9d-say-drug-co%e2%80%99s-are-%e2%80%9cdisease-branding%e2%80%9d-80beats.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-21541","post","type-post","status-publish","format-standard","hentry","category-astronomy"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/21541"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=21541"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/21541\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=21541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=21541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=21541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}