{"id":215065,"date":"2017-03-11T02:55:03","date_gmt":"2017-03-11T07:55:03","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/the-nasa-hollywood-bromance-mens-journal.php"},"modified":"2017-03-11T02:55:03","modified_gmt":"2017-03-11T07:55:03","slug":"the-nasa-hollywood-bromance-mens-journal","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/nasa\/the-nasa-hollywood-bromance-mens-journal.php","title":{"rendered":"The NASA-Hollywood Bromance &#8211; Men&#8217;s Journal"},"content":{"rendered":"<p><p>    During preproduction for Ridley Scott's 2015 filmThe    Martian, the director ran into an issue: He and his    production designer, Arthur Max, realized they had no idea what    a human outpost on Mars would actually look like. So Scott made    a call to NASA.<\/p>\n<p>    I had just come back from the cafeteria when I was asked if I    could speak with Ridley,\" recalls Jim Green, director of NASA's    Planetary Science Division, who counts Scott's Alien    among his favorite films. I said that I could probably clear    my schedule.\" That afternoon, Green spent roughly an hour on    the phone with Scott, discussing things like how artificial    gravity works in a spaceship, what a radioisotopic power system    looks like, and how ion engines create thrust.  <\/p>\n<p>    Green was even able to arrange a field trip for Max to the    Johnson Space Center, in Houston, where he got a rare look at    NASA's prototypes for its Mars habitats and rovers  items only    a handful of civilians\" had ever seen. He must have taken a    couple thousand pictures,\" says Green.  <\/p>\n<p>    The result was one of the most realistic depictions of a    mission to the Red Planet ever constructed, full of ergonomic    space suits, massive spaceships, and Mars living pods. It was a    laborious undertaking  on all sides. For four months during    The Martian's production, Green received 30 to 50    questions a week from the crew, with concerns about everything    from radiation shielding to the Pathfinder communications    system. He dutifully responded. Still, he wasn't able to catch    everything. There is a scene where Matt Damon's character    watches the sun go down on Mars,\" says Green. They made it    red, but sunsets there are blue [because of fine dust in the    air]. I wish I had told them about that.\"  <\/p>\n<p>    You could argue that the head of a $1.6 billion division has    better things to do than answer endless questions from a movie    studio, but NASA's investment in The Martian paid off:    In addition to seven Oscar nominations, the film generated    priceless publicity for the space program, something the agency    believes is crucial to maintaining public interest in its    missions, which are sometimes hard to explain or even see.    After the movie was completed, Damon even visited the Jet    Propulsion Laboratory facility in California for a press event    alongside real-life astronaut Drew Feustel and other NASA    employees.  <\/p>\n<p>    It was an exciting opportunity to start conversations about    our work,\" says Green.  <\/p>\n<p>    As you may have noticed, Hollywood has been bingeing on space    movies as of late: Gravity, Hidden Figures, and    Passengers, among others. February saw the release of    The Space Between Us, about a boy born on Mars, and in    March, Ryan Reynolds, Jake Gyllenhaal, and Rebecca Ferguson    starred in Daniel Espinosa's Life, a sci-fi thriller    about a rogue martian life-form. In many of these cases, NASA    offered expertise and personnel, even shooting locations, to    help bring these films to life. The goal, simply, is to promote    the space agency and its next big-picture mission: a manned    flight to Mars.  <\/p>\n<p>    I wouldn't consider what we do propaganda,\" says Bert Ulrich,    NASA's multimedia liaison for film. But we are looking to    inspire kids to look to the stars and other planets.\"<\/p>\n<p>    The U.S. government has a long history of leveraging Hollywood    for publicity purposes  Top Gun, for example, was given    free rein to use Navy aircraft carriers and fighter jets  but    no agency has become so intertwined with Hollywood as NASA.    Without Cold War competition to justify its $19 billion annual    budget, the space agency has had to stoke the public's    fascination (and support) for its missions with increasingly    savvy PR gambits: interviews with astronauts from space,    kid-friendly science experiments from the International Space    Station, and, yes, material support for big-budget thrillers.  <\/p>\n<p>    As the liaison between NASA and filmmakers, Ulrich has worked    on dozens of films, including The Avengers, Hidden    Figures, and Transformers: Dark of the Moon. During    the filming of Tomorrowland at the Kennedy Space Center,    Ulrich watched the launch of the Mars maven probe alongside    Hugh Laurie and George Clooney, who star in the sci-fi flick.    He's currently waiting to see, for approval, a revised script    for La La Land director Damien Chazelle's First    Man, with Ryan Gosling as Neil Armstrong. This position    didn't exist when I started in 1990,\" he says.  <\/p>\n<p>    The first big-budget film that NASA worked on was Ron Howard's    Apollo 13, in 1995, about the near-disastrous moon shot.    At first the agency was skeptical of how the dramatization    would play out, but Howard convinced them with the help of    mission commander Jim Lovell, whom Howard had wooed by buying    his life rights. It helped a lot to have Jim as our    ambassador,\" says Howard, a two-time Oscar winner. But I also    think they saw the value in sharing a story with that kind of    heroism.\"  <\/p>\n<p>    Among other help, the production was given use of NASA's Boeing    KC-135 aircraft, better known as the vomit comet.\" The plane,    used to prepare astronauts for zero gravity, allowed Howard to    shoot the weightless scenes with Tom Hanks, Kevin Bacon, and    Bill Paxton  25 seconds at a time. In total, the production    did 612 drops in the plane. The process was grueling but worth    it: The movie earned several technical Oscar nominations, and    Hanks spent the press tour singing the praises of Lovell and    all of NASA.  <\/p>\n<p>    Their movie and the Mars Pathfinder mission really helped get    the program back into the public eye,\" says Ulrich.  <\/p>\n<p>    NASA's latest PR win came last year, after director Theodore    Melfi was sent Margot Lee Shetterly's book Hidden    Figures, the true story of how three African-American    mathematicians helped launch John Glenn. Not only did the    movie's script have an important civil rights message, but it    also harkened back to the agency's golden era.  <\/p>\n<p>    That one was a complete no-brainer for us,\" says Ulrich, who    connected Melfi with the agency's historian to consult on the    script. For a critical scene in a wind tunnel, they filmed at    Lockheed Martin, one of NASA's primary contractors. I couldn't    have done this movie without NASA,\" says Melfi. Their crew was    integral to every part of the process.\"  <\/p>\n<p>    Of course, not every film gets approval. You wont see any    official NASA logos in Life, for example, about a    martian life-form terrorizing the space-station crew. It is    not the kind of story that we wanted to tell,\" says Ulrich.    NASA's general policy is that a film needs to have a NASA story    line in it, with clear value to the agency. When the producers    of Marvel's The Avengers applied to shoot, they were    initially denied. They sent the script, but there was no    mention of us,\" says Ulrich. So the writers went back and    drafted a few shiny new scenes. The whole opening sequence    ended up about us,\" says Ulrich.  <\/p>\n<p>    These days NASA's moon-shot mission is Mars  Donald Trump even    met with Elon Musk and reportedly talked about a possible    flight  and that's reflected in the agency's choice of    projects. One of the most prominent was Ron Howard's    Mars, a National Geographic special combining    documentary vignettes with a futuristic story line. They seem    to realize better now that the story of space needs exposure,\"    says Howard. Both about what they are working toward for the    future and what they have done in the past, like we showed in    Apollo 13.\"  <\/p>\n<p>    Other movies coming down the pike include the documentary    The Mars Generation, Transformers: The Last    Knight, and a yet-to-be-titled film produced by J.J.    Abrams, about a space station crew that fights for survival     all to be released this year. Of course, the project that    Ulrich is most looking forward to is about a human civilization    extending its reach beyond its home planet, and NASA hopes to    have it ready in a decade or two.  <\/p>\n<p>    NASA is on the journey to Mars,\" Ulrich says. It may be    science fiction today, but it will be science fact tomorrow.\"  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Continued here: <\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.mensjournal.com\/entertainment\/articles\/the-nasa-hollywood-bromance-w470462\" title=\"The NASA-Hollywood Bromance - Men's Journal\">The NASA-Hollywood Bromance - Men's Journal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> During preproduction for Ridley Scott's 2015 filmThe Martian, the director ran into an issue: He and his production designer, Arthur Max, realized they had no idea what a human outpost on Mars would actually look like. So Scott made a call to NASA.  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/nasa\/the-nasa-hollywood-bromance-mens-journal.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-215065","post","type-post","status-publish","format-standard","hentry","category-nasa"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/215065"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=215065"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/215065\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=215065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=215065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=215065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}