{"id":212636,"date":"2017-03-02T11:30:54","date_gmt":"2017-03-02T16:30:54","guid":{"rendered":"http:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/uncategorized\/memetics-prometheism-net-part-2.php"},"modified":"2017-03-02T11:30:54","modified_gmt":"2017-03-02T16:30:54","slug":"memetics-prometheism-net-part-2","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/memetics\/memetics-prometheism-net-part-2.php","title":{"rendered":"Memetics | Prometheism.net &#8211; Part 2"},"content":{"rendered":"<p><p>    <a href=\"http:\/\/www.rubinghscience.org\/memetics\/dawkinsmemes.html\" rel=\"nofollow\">http:\/\/www.rubinghscience.org\/memetics\/dawkinsmemes.html<\/a>    Dec.1999 Chapter 11 from Richard Dawkins, The Selfish Gene  <\/p>\n<p>    [ First published 1976; 1989 edition: Oxford University Press,    ISBN 0-19-286092-5 (paperback) ],  <\/p>\n<p>    the best short introduction to, and the text that kicked off,    the new science of MEMETICS, (and, also, the text where Dawkins    coined the term `meme).  <\/p>\n<p>    The following, key, paragraph of this chapter may perhaps serve    as an abstract:  <\/p>\n<p>    Examples of memes are tunes, ideas, catch-phrases, clothes    fashions, ways of making pots or of building arches. Just as    genes propagate themselves in the gene pool by leaping from    body to body via sperms or eggs, so memes propagate themselves    in the meme pool by leaping from brain to brain via a process    which, in the broad sense, can be called imitation. If a    scientist hears, or reads about, a good idea, he passed it on    to his colleagues and students. He mentions it in his articles    and his lectures. If the idea catches on, it can be said to    propagate itself, spreading from brain to brain. As my    colleague N.K. Humphrey neatly summed up an earlier draft of    this chapter: `memes should be regarded as living structures,    not just metaphorically but technically.(3) When you plant a    fertile meme in my mind you literally parasitize my brain,    turning it into a vehicle for the memes propagation in just    the way that a virus may parasitize the genetic mechanism of a    host cell. And this isnt just a way of talking  the meme for,    say, belief in life after death is actually realized    physically, millions of times over, as a structure in the    nervous systems of individual men the world over.  <\/p>\n<p>    Highlights ** and text in square brackets are not original.  <\/p>\n<p>    11. Memes: the new replicators  <\/p>\n<p>    So far, I have not talked much about man in particular, though    I have not deliberately excluded him either. Part of the reason    I have used the term `survival machine is that `animal would    have left out plants and, in some peoples minds, humans. The    arguments I have put forward should, prima facie, apply to any    evolved being. If a species is to be excepted, it must be for    good reasons. Are there any good reasons for supposing our own    species to be unique? I believe the answer is yes.  <\/p>\n<p>    Most of what is unusual about man can be summed up in one word:    `culture. I use the word not in its snobbish sense, but as a    scientist uses it. Cultural transmission is analogous to    genetic transmission in that, although basically conservative,    it can give rise to a form of evolution. Geoffrey Chaucer could    not hold a conversation with a modern Englishman, even though    they are linked to each other by an unbroken chain of some    twenty generations of Englishmen, each of whom could speak to    his immediate neighbours in the chain as a son speaks to his    father. Language seems to `evolve by non-genetic means, and at    a rate which is orders of magnitude faster than genetic    evolution.  <\/p>\n<p>    Cultural transmission is not unique to man. The best non-human    example that I know has recently been described by P.F. Jenkins    in the song of a bird called the saddleback which lives on    islands off New Zealand. On the island where he worked there    was a total repertoire of about nine distinct songs. Any given    male sang only one or a few of these songs. The males could be    classified into dialect groups. For example, one group of eight    males with neighbouring territories san a particular song    called the CC song. Other dialect groups sang different songs.    Sometimes the members of a dialect group shared more than one    distinct song. By comparing the songs of fathers and sons,    Jenkins showed that song patterns were not inherited    genetically.Each young male was likely to adopt songs from his    territorial neighbours by imitation, in an analogous way to    human language. During most of the time Jenkins was there,    there was a fixed number of songs on the island, a kind of    `song pool from which each young male drew his own small    repertoire. But occasionally Jenkins was privileged to witness    the `invention of a new song, which occurred by a mistake in    the imitation of an old one. He writes: `New song forms have    been shown to arise variously by change of notes and the    combination of parts of other existing songs The appearance of    the new form was an abrupt event and the product was quite    stable over a period of years. Further, in a number of cases    the variant was transmitted accurately in its new form to    younger recruits so that a recognizably coherent group of like    singers developed. Jenkins refers to the origins of new songs    as `cultural mutations.  <\/p>\n<p>    Song in the saddleback truly evolves by non-genetic means.    There are other examples of cultural evolution in birds and    monkeys, but not these are just interesting oddities. It is our    own species that really shows what cultural evolution can do.    Language is one example out of many. Fashions in dress and    diet, ceremonies and customs, art and architecture, engineering    and technology, all evolve in historical time in a way that    looks like highly speeded up genetic evolution, but has really    nothing to do with genetic evolution. As in genetic evolution    though, the change may be progressive. There is a sense in    which modern science is actually better than ancient science.    Not only does our understanding of the universe change as the    centuries go by: it improves. Admittedly the current burst of    improvement dates back to the Renaissance, which was preceded    by a dismal period of stagnation, in which European scientific    culture was frozen at the level achieved by the Greeks. But, as    we saw in chapter 5, genetic evolution too may proceed as a    series of brief spurts between stable plateaux.  <\/p>\n<p>    The analogy between cultural and genetic evolution has    frequently been pointed out, sometimes in the context of quite    unnecessary mystical overtones. The analogy between scientific    progress and genetic evolution by natural selection has been    illuminated especially by Sir Karl Popper. I want to go even    further into directions which are also being explored by, for    example, the geneticist L.L.Cavalli-Sforza, the anthropologist    F.T. Cloak, and the ethologist J.M. Cullen.  <\/p>\n<p>    As an enthousiastic Darwinian, I have been dissatisfied with    explanations that my fellow-enthousiasts have offered for human    behaviour. They have tried to look for `biological advantages    in various attributes of human civilization. For example,    tribal religion has been seen as a mechanism for solidifying    group identity, valuable for a pack-hunting species whose    individuals rely on cooperation to catch large and fast prey.    Frequently the evolutionary preconception in terms of which    such theories are framed is implicitly group-selectionist, but    it is possible to rephrase the theories in terms of orthodox    gene selection. Man may well have spent large portions of the    last several million years living in small kin groups. Kin    selection and selection in favour of reciprocal altruism may    have acted on human genes to produce many of our basic    psychological attributes and tendencies. These ideas are    plausible as far as they go, but I find that they do not begin    to square up to the formidable challenge of explaining culture,    cultural evolution, and the immense differences between human    cultures around the world, from the utter selfishness of the Ik    of Uganda, as described by Colin Turnbull, to the gentle    altruism of Margaret Meads Arapesh. I think we have got to    start again and go right back to first principles. The argument    I shall advance, surprising as it may seem coming from the    author of the earlier chapters, is that, for an understandi    ng of the evolution of modern man, we must begin by throwing    out the gene as the sole basis of our ideas on evolution. I am    an enthousiastic Darwinian, but, I think Darwinism is too big a    theory to be confined to the narrow context of the gene. The    gene will enter my thesis as an analogy, nothing more.  <\/p>\n<p>    What, after all, is so special about genes? The answer is that    they are replicators. The laws of physics are supposed to be    true all over the accessible universe. Are there any principles    of biology that are likely to have similar universal validity?    When astronauts voyage to distant planets and look for life,    they can expect to find creatures too strange and unearthly for    us to imagine. But is there anything that must be true of all    life, wherever it is found, and whatever the basis of its    chemistry? If forms of life exist whose chemistry is based on    silicon rather than carbon, or ammonia rather than water, if    creatures are discovered that boil to death at -100 degrees    centigrade, if a form of life is found that is not based on    chemistry at all but on electronic reverberating circuits, will    there still be any general principle that is true of all life?    Obviously I do not know but, if I had to bet, I would put my    money on one fundamental principle.This is the law that all    life evolves by the differential survival of replicating    entities.(1) The gene, the DNA molecule, happens to be the    replicating entity that prevails on our planet. There may be    others. If there are, provided certain other conditions are    met, they will almost inevitable tend to become the basis for    an evolutionary process.  <\/p>\n<p>    But do we have to go to distant worlds to find other kinds of    replicator and other, consequent, kinds of evolution? I think    that a new kind of replicator has recently emerged on this very    planet. It is staring us in the face. It is still in its    infancy, still drifting clumsily about in its primeval soup,    but already it is achieving evolutionary change at a rate that    leaves the old gene panting far behind.  <\/p>\n<p>    The new soup is the soup of human culture. We need a name for    the new replicator, a noun that conveys the idea of a unit of    cultural transmission, or a unit of imitation. `Mimeme comes    from a suitable Greek root, but I want a monosyllable that    sounds a bit like `gene. I hope my classicist friends will    forgive me if I abbreviate mimeme to meme.(2) If it is any    consolation, it could alternatively be thought of as being    related to `memory, or to the French word mme. It should be    pronounced to rhyme with `cream.  <\/p>\n<p>    Examples of memes are tunes, ideas, catch-phrases, clothes    fashions, ways of making pots or of building arches. Just as    genes propagate themselves in the gene pool by leaping from    body to body via sperms or eggs, so memes propagate themselves    in the meme pool by leaping from brain to brain via a process    which, in the broad sense, can be called imitation. If a    scientist hears, or reads about, a good idea, he passed it on    to his colleagues and students. He mentions it in his articles    and his lectures. If the idea catches on, it can be said to    propagate itself, spreading from brain to brain. As my    colleague N.K. Humphrey neatly summed up an earlier draft of    this chapter: `memes should be regarded as living structures,    not just metaphorically but technically.(3) When you plant a    fertile meme in my mind you literally parasitize my brain,    turning it into a vehicle for the memes propagation in just    the way that a virus may parasitize the genetic mechanism of a    host cell. And this isnt just a way of talking  the meme for,    say, belief in life after death is actually realized    physically, millions of times over, as a structure in the    nervous systems of individual men the world over.  <\/p>\n<p>    Consider the idea of God. We do not know how it arose in the    meme pool. Probably it originated many times by independent    `mutation. In any case, it is very old indeed. How does it    replicate itself? By the spoken and written word, aided by    great music and great art. Why does it have souch high survival    value? Remember that `survival value here does not mean value    for a gene in a gene pool, but value for a meme in a meme pool.    The question really means: What is it about the idea of a god    that gives it its stability and penetrance in the cultural    environment? The survival value of the god meme in the meme    pool results from its great psychological appeal. It provides a    superficially plausible answer to deep and troubling questions    about existence. It suggests that injustices in this world may    be recified in the next. The `everlasting arms hold out a    cushion against our own inadequacies which, like a doctors    placebo, is none the less effective for being imaginary. These    are some of the reasons why the idea of God is copied so    readily by successive generations of individual brains. God    exists, if only in the form of a meme with high survival value,    or infective power, in the environment provided by human    culture.  <\/p>\n<p>    Some of my colleagues have suggested to me that this account of    the survival value of the god meme begs the question. In the    last analysis they wish always to go back to `biological    advantage. To them it is not good enough to say that the idea    of a god has `great psychological appeal. They want to know    why it has great psychological appeal. Psychological appeal    means appeal to brains, and brains are shaped by natural    selection of genes in gene-pools. They want to find some way in    which having a brain like that improves gene survival.  <\/p>\n<p>    I have a lot of sympathy with this attitude, and I do not doubt    that there are genetic advantages in our having brains of the    kind we have. But nevertheless I think that these colleagues,    if they look carefully at the fundamentals of their own    assumptions, will find that they begging just as many questions    as I am. Fundamentally, the reason why it is good policy for us    to try to explain biological phemomena in terms of gene    advantage is that genes are replicators. As soon as the    primeval soup provided conditions in which molecules could make    copies of themselves, the replicators themselves took over. For    more than three thousand million years, DNA has been the only    replicator worth talking about in the world. But it does not    necessarily hold these monopoly rights for all time. Whenever    conditions arise in which a new kind of replicator can make    copies of itself, the new replicators will tend to take over,    and start a new kind of evolution of their own. Once this new    evolution begins, it will in no necessary sense be subservient    to the old. The old gene-selected evolution, by making brains,    provided the `soup in which the first memes arose. Once    self-copying memes had arisen, their own, much faster, kind of    evolution took off. We biologists have assimilated the idea of    genetic evolution so deeply that we tend to forget that it is    only one of many possible kinds of evolution.  <\/p>\n<p>    Imitation, in the broad sense, is how memes can replicate. But    just as not all genes that can replicate do so successfully, so    some memes are more successful in the meme-pool than others.    This is the analogue of natural selection. I have mentioned    particular examples of qualities that make for high survival    value among memes. But in general they must be the same as    those discussed for the replicators of Chapter 2: longevity,    fecundity, and copying-fidelity. The longevity of any one copy    of a meme is probably relatively unimportant, as it is for any    one copy of a gene. The copy of the tune `Auld Lang Syne that    exists in my brain will last only for the rest of my life.(4)    The copy of the same tune that is printed in my volume of The    Scottish Students Song Book is unlikely    to last much longer. But I expect there will be copies of the    same tune on paper and in peoples brains for centuries to    come. As in the case of genes, fecundity is much more important    than longevity of particular copies. If the meme is a    scientific idea, its spread will depend on how acceptable it is    to the population of individual scientists; a rough measure of    its survival value could be obtained by counting the number of    times it is referred to in successive years in scientific    journals.(5) If it is a popular tune, its spread through the    meme pool may be gauged by the number of people heard whistling    it in the streets. If it is a style of womens shoe, the    population memeticist may use sales statistics from shoe shops.    Some memes, like some genes, achieve brilliant short-term    success in spreading rapidly, but do not last long in the meme    pool. Popular songs and stiletto heels are examples. Others,    such as the Jewish religious laws, may continue to propagate    themselves for thousands of years, usually because of the great    potential permanence of written records.  <\/p>\n<p>    This brings me to the third general quality of successful    replicators: copying-fidelity. Here I must admit that I am on    shaky ground. At first sight it looks as if memes are not    high-fidelity repliators at all. Every time a scientist hears    an idea and passes it on to somebody else, he is likely to    change it somewhat. I have made no secret of my debt in the    book to the ideas of R.L. Trivers. Yet I have not repeated them    in his own words. I have twisted them round for my own    purposes, changing the emphasis, blending them with ideas of my    own and of other people. The memes are being passed on to you    in altered form. This looks quite unlike the particulate,    all-or-none quality of gene transmission. It looks as though    meme transmission is subject to continuous mutation, and also    to blending.  <\/p>\n<p>    It is possible that this appearance of non-particulateness is    illusory, and that the analogy with genes does not break down.    After all, if we look at the inheritance of many genetic    characters such as human height or skin-colouring, it does not    look like the work of indivisible and unbendable genes. If a    black and an white person mate, their children do not come out    either black or white: they are intermediate. This does not    mean the genes concerned are not particulate. It is just that    there are so many of them concerned with skin colour, each one    having such a small effect, that they seem to blend. So far I    have talked of memes as though it was obvious what a single    unit-meme consisted of. But of course that is far from    obvious.I have said a tune is one meme, but what about a    symphony: how many memes is that? Is each movement one meme,    each recognizable phrase of melody, each bar, each chord, or    what?  <\/p>\n<p>    I appeal to the same verbal trick as I used in Chapter 3. There    I divided the `gene complex into large and small genetic    units, and units within units. The `gene was defined, not in a    rigid all-or-none way, but as a unit of convenience, a length    of chromosome with just sufficient copying-fidelity to serve as    a viable unit of natural selection. If a single phrase of    Beethovens ninth symphony is sufficiently distinctive and    memorable to be abstracted from the context of the whole    symphony, and used as the call-sign of a maddeningly intrusive    European broadcasting station, then to that extent it deserves    to be called one meme. It has, incidentally, materially    diminished my capacity to enjoy the original symphony.  <\/p>\n<p>    Similarly, when we say that all biologists nowadays believe in    Darwins theory, we do not mean that every biologist has,    graven in his brain, an identical copy of the exact words of    Charles Darwin himself. Each individual has his own way of    interpreting Darwins ideas. He probably learned them not from    Darwins own writings, but from more recent authors. Much of    what Darwin said is, in detail, wrong. Darwin if he read this    book would scarcely recognize his own theory in it, though I    hope he would like the way I put it. Yet, in spite of all this,    there is something, some essence of Darwinism, which is present    in the head of every individual who understands the theory. If    this were not so, then almost any statement about two people    agreeing with each other would be meaningless. An `idea-meme    might be defined as an entity that is capable of being    transmitted from one brain to another. The meme of Darwins    theory is therefore that essential basis of the idea which is    held in common by all brains that understand the theory. The    differences in the ways that people represent the theory are    then, by definition, not part of the meme. If Darwins theory    can be subdivided into components, such that some people    believe component A but not component B, while others believe B    but not A, then A and B should be regarded as separate memes.    If almost everybody who believes in A also believes in B  if    the memes are closely `linked to use the genetic term  then    it is convenient to lump them together as one meme.  <\/p>\n<p>    Let us pursue the analogy between memes and genes further.    Throughout this book, I have emphasized that we must not think    of genes as conscious, purposeful agents. Blind natural    selection, however, makes them behave rather *as if* they were    purposeful, and it has been convenient, as a shorthand, to    refer to genes in the language of purpose. For example, when we    say `genes are trying to increase their numbers in future gene    pools, what we really mean is `those genes that behave in such    a way as to increase their numbers in future gene pools tend to    be the genes whose effects we see in the world. Just as we    have found it convenient to think of genes as active agents,    working purposefully for their own survival, perhaps it might    be convenient to think of memes in the same way. In neither    case must we get mystical about it. In both cases the idea of    purpose is only a metaphor, but we have already seen what a    fruitful metaphor it is in the case of genes. We have even used    words like `selfish and `ruthless of genes, knowing full well    it is only a figure of speech. Can we, in exactly the same    spirit, look for selfish or ruthless memes?  <\/p>\n<p>    There is a problem here concerning the nature of competition.    Where there is sexual reproduction, each gene is competing    particularly with its own alleles  rivals for the same    chromosomal slot. Memes seem to have nothing equivalent to    alleles. I suppose there is a trivial sense in which many ideas    can be said to have `opposites. But in general memes resemble    the early replicating molecules, floating chaotically free in    the primeval soup, rather than modern genes in their neatly    paired, chromosomal regiments. In what sense then are memes    competing with each other? Should we expect them to be    `selfish or `ruthless, if they have no alleles? The answer is    that we might, because there is a sense in which they must    indulge in a kind of competition with each other.  <\/p>\n<p>    Any user of a digital computer knows how precious computer time    and memory storage space are. At many large computer centres    they are literally costed in money; or each user may be    allotted a ration of time, measured in seconds, and a ration of    space, measured in `words. The computers in which memes live    are human brains.(6) Time is possibly a more important limiting    factor than storage space, and it is the subject of heavy    competition. The human brain, and the body that it controls,    cannot do more than one or a few things at once. If a meme is    to dominate the attention of a human brain, it must do so at    the expense of `rival memes. Other commodities for which memes    compete are radio and television time, billboard space,    newspaper    column-inches, and library shelf-space.  <\/p>\n<p>    In the case of genes, we saw in Chapter 3 that co-adapted gene    complexes may arise in the gene pool. A large set of genes    concerned with mimicry in butterflies became tightly linked    together on the same chromosome, so tightly that they can be    treated as one gene. In Chapter 5 we met the more sophisticated    idea of the evolutionarily stable set of genes. Mutually    suitable teeth, claws, guts, and sense organs evolved in    carnivore gene pools, while a different stable set of    characteristics emerged from herbivore gene pools. Has the god    meme, say, become associated with any other particular memes,    and does this association assist the survival of each of the    participating memes? Perhaps we could regard an organized    church, with its architecture, rituals, laws, music, art, and    written tradition, as a co-adapted set of mutually-assisting    memes.  <\/p>\n<p>    To take a particular example, an aspect of doctrine that has    been very effective in enforcing religious observance is the    threat of hell fire. Many children and even some adults believe    that they will suffer ghastly torments after death if they do    not obey the priestly rules. This is a peculiarly nasty    technique of persuasion, causing great psychological anguish    throughout the middle ages and even today. But it is highly    effective. It might almost have been planned deliberately by a    macchiavellian priesthood trained in deep psychological    indoctrination techniques. However, I doubt if the priests were    that clever. Much more probably, unconscious memes have ensured    their own survival by virtue of those same qualities of    pseudo-ruthlessness that successful genes display. The idea of    hell fire is, quite simply, self perpetuating, because of its    own deep psychological impact. It has become linked with the    god meme because the two reinforce each other, and assist each    others survival in the meme pool.  <\/p>\n<p>    Another member of the religious meme complex is called faith.    It means blind trust, in the absence of evidence, even in the    teeth of evidence. The story of Doubting Thomas is told, not so    that we shall admire Thomas, but so that we can admire the    other apostles in comparison. Thomas demanded evidence. Nothing    is more lethal for certain kinds of meme than a tendency to    look for evidence. The other apostles, whose faith was so    strong that they did not need evidence, are held up to us as    worthy of imitation. The meme for blind faith secures its own    perpetuation by the simple unconscious expedient of    discouraging rational inquiry.  <\/p>\n<p>    Blind faith can justify anything.(7) If a man believes in a    different god, or even if he uses a different ritual for    worshipping the same god, blind faith can decree that he should    die  on the cross, at the stake, skewered on a Crusaders    sword, shot in a Beirut street, or blown up in a bar in    Belfast. Memes for blind faith have their own ruthless ways of    propagating themselves. This is true of patriotic and political    as well as religious blind faith.  <\/p>\n<p>    Memes and genes may often reinforce each other, but they    sometimes come into opposition. For example, the habit of    celibacy is presumably not inherited genetically. A gene for    celibacy is doomed to failure in the gene pool, except under    very special circumstances such as we find in the social    insects. But still, a meme for celibacy can be successful in    the meme pool. For example, suppose the success of a meme    depends critically on how much time people spend in actively    transmitting it to other people. Any time spent in doing other    things than attempting to transmit the meme may be regarded as    time wasted from the memes point of view. The meme for    celibacy is transmitted by priests to young boys who have not    yet decided what they want to do with their lives. The medium    of transmission is human influence of various kinds, the spoken    and written word, personal example and so on. Suppose, for the    sake of argument, it happened to be the case that marriage    weakened the power of a priest to influence his flock, say    because it occupied a large proportion of his time and    attention. This has, indeed, been advanced as an official    reason for the enforcement of celibacy among priests. If this    were the case, it could follow that the meme for celibacy could    have greater survival value than the meme for marriage. Of    course, exactly the opposite would be true for a gene for    celibacy. If a priest is a survival machine for memes, celibacy    is a useful attribute to build into him. Celibacy is just a    minor partner in a large complex of mutually-assisting    religious memes.  <\/p>\n<p>    I conjecture that co-adapted meme-complexes evolve in the same    kind of way as co-adapted gene-complexes. Selection favours    memes that exploit their cultural environment to their own    advantage. This cultural environment consists of other memes    which are also being selected. The meme pool therefore comes to    have the attributes of an evolutionarily stable set, which new    memes find it hard to invade.  <\/p>\n<p>    I have been a bit negative about memes, but they have their    cheerful side as well. When we die there are two things we can    leave behind us: genes and memes. We were built as gene    machines, created to pass on our genes. But that aspect of us    will be forgotten in three generations. Your child, even your    grandchild, may bear a resemblance to you, perhaps in facial    features, in a talent for music, in the colour of her hair. But    as each generation passes, the contribution of your genes is    halved. It does not take long to reach negligible proportions.    Our genes may be immortal but the collection of genes that is    any one of us is bound to crumble away. Elizabeth II is a    direct descendant of William the Conqueror. Yet it is quite    probable that she bears not a single one of the old kings    genes. We should not seek immortality in reproduction.  <\/p>\n<p>    But if you contribute to the worlds culture, if you have a    good idea, compose a tune, invent a sparking plug, write a    poem, it may live on, intact, long after your genes have    dissolved in the common pool. Socrates may or may not have a    gene or two alive in the world today, as G.C. Williams has    remarked, but who cares? The meme-complexes of Socrates,    Leonardo, Copernicus and Marconi are stil going strong.  <\/p>\n<p>    However speculative my development of the theory of memes may    be, there is one serious point which I would like to emphasize    once again. This is that when we look at the evolution of    cultural traits and at their survival value, we must be clear    whose survival we are talking about. Biologists, as we have    seen, are accustomed to looking for advantages at the gene    level (or the individual, the group, or the species level    according to taste). What we have not previously considered is    that a cultural trait may have evolved in the way that it has,    simply because it is advantageous to itself.  <\/p>\n<p>    We do not have to look for conventional biological survival    values of traits like religion, music, and ritual dancing    though these may also be present. Once the genes have provided    their survival machines with brains that are capable of rapid    imitation, the memes will automatically take over. We do not    even have to posit a genetic advantage in imitation, though    that would certainly help. All that is necessary is that the    brain should be capable of imitation: memes will then evolve    that exploit the capacity to the full.  <\/p>\n<p>    I now close the topic of the new replicators, and end the    chapter on a note of qualified hope. One unique feature of man,    which may or may not have evolved memically, is his capacity    for conscious foresight. Selfish genes (and, if you alllow the    speculation of this chapter, memes too) have no foresight. They    are unconscious, b    lind, replicators. The fact that they replicate, together with    certain further conditions means, willy nilly, that they will    tend towards the evolution of qualities which, in the special    sense of this book, can be called selfish. A simple replicator,    whether gene or meme, cannot be expected to forgo short-term    selfish advantage even if it would really pay it, in the long    term, to do so. We saw this in the chapter on aggression. Even    though a `conspiracy of doves would be better for every single    individual than the evolutionarily stable strategy [=ESS],    natural selection is bound to favour the ESS.  <\/p>\n<p>    It is possible that yet another unique quality of man is a    capacity for genuine, desinterested, true altruism. I hope so,    but I am not going to argue the case one way or another, nor to    speculate over its possible memic evolution. The point I am    making now is that, even if we look on the dark side and assume    that individual man is fundamentally selfish, our conscious    foresight  our capacity to simulate the future in imagination     could save us from the worst selfish excesses of the blind    replicators. We have at least the mental equipment to foster    our long-term selfish interests rather than merely our    short-term selfish interests. We can see the long-term benefits    of participating in a `conspiracy of doves, and we can sit    down together to discuss ways of making the conspiracy work. We    have the power to defy the selfish genes of our birth and, if    necessary, the selfish memes of our indoctrination. We can even    discuss ways of deliberately cultivating and nurturing pure,    disinterested altruism  something that has no place in nature,    something that has never existed before in the whole history of    the world. We are built as gene machines and cultured as meme    machines, but we have the power to turn against our own    creators. We, alone on earth, can rebel against the tyranny of    the selfish replicators.(8)  <\/p>\n<p>    NOTES  <\/p>\n<p>    (1) I would put my money on one fundamental principle all life    evolves by the differential survival of repicating entities.  <\/p>\n<p>    My wager that all life, everywhere in the universe, would turn    out to have evolved by Darwinian means has now been spelled out    and justified more fully in my paper `Universal Darwinism and    in the last chapter of The Blind Watchmaker. I show that all    the alternatives to Darwinism that have ever been suggested are    in principle incapable of doing the job of explaining the    organized complexity of life. The argument is a general one,    not based upon particular facts about life as we know it. As    such it has been criticized by scientists pedestrian enough to    think that slaving over a hot test tube (or cold muddy boot) is    the only method of discovery in science. One critic complained    that my argument was `philosophical, as though that was    sufficient condemnation. Philosophical or not, the fact is that    neither he nor anybody else has found any flaw in what I said.    And `in principle arguments such as mine, far from being    irrelevant to the real world, can be more powerful than    arguments based on particular factual research. My reasoning,    if it is correct, tells us something important about life    everywhere in the universe. Laboratory and field research can    tell us only about life as we have sampled it here.  <\/p>\n<p>    (2) Meme  <\/p>\n<p>    The word meme seems to be turning out to be a good meme. It is    now quite widely used and in 1988 it joined the official list    of words being considered for future editions of Oxford English    Dictionaries. This makes me the more anxious to repeat that my    designs on human culture were modest almost to vanishing point.    My true ambitions  and they are admittedly large  lead in    another direction entirely. I want to claim almost limitless    power for slightly inaccurate self-replicating entities, once    they arise anywhere in the universe. This is because they tend    to become the basis for Darwinian selection which, given enough    generations, cumulatively builds systems of great complexity. I    believe that, given the right conditions, replicators    automatically band together to create systems, or machines,    that carry them around and work to favour their continued    replication. The first ten chapters of The Selfish Gene had    concentrated exclusively on one kind of replicator, the gene.    In discussing memes in the final chapter I was trying to make    the case for replicators in general, and to show that genes    were not the only members of that important class. Whether the    milieu of human culture really does have what it takes to get a    form of Darwinism going, I am not sure. But in any case that    question is subsidiary to my concern.Chapter 11 will have    succeeded of the reader closes the book with the feeling that    DNA molecules are not the only entities that might form the    basis for Darwinian evolution. My purpose was to cut the gene    down to size, rather than to sculpt a grand theory of human    culture.  <\/p>\n<p>    (3) memes should be regarded as living structures, not just    metaphorically but technically  <\/p>\n<p>    DNA is a self-replicating piece of hardware. Each piece has a    particular structure, which is different from rival pieces of    DNA. If memes in brains are analogous to genes they must be    self-replicating brain structures, actual patterns of    neurological wiring-up that reconsititute themselves in one    brain after another. I had always felt uneasy spelling this out    aloud, because we know far less about brains than about genes,    and are therefore necessarily vague about what such a brain    structure might actually be. So I was relieved to receive very    recently a very interesting paper by Juan Delius of the    University of Konstanz in Germany. Unlike me, Delius doesnt    have to feel apologetic, because he is a distinguished brain    scientist whereas I am not a brain scientist at all. I am    delighted, therefore, that he is bold enough to ram home the    point by actually publishing a detailed picture of what the    neuronal hardware of a meme might look like. Among the other    interesting things he does is to explore, far more searchingly    than I had done, the analogy of memes with parasites; to be    more precise, with the spectrum of which malignant parasites    are one extreme, benign `symbionts the other extreme. I am    particularly keen on this approach because of my own interest    in `extended phenotypic effects of parasitic genes on host    behaviour (see Chapter 13 of this book and in particular    chapter 12 of The Extended Phenotype). Delius, by the way,    emphasizes the clear separation between memes and their    (phenotypic) effects. And he reiterates the importance of    coadapted meme-complexes, in which memes are selected for their    mutual compatibility.  <\/p>\n<p>    (4) `Auld Lang Syne  <\/p>\n<p>    `Auld Lang Syne was, unwittingly, a revealingly fortunate    example for me to have chosen. This is because, almost    universally, it is rendered with an error, a mutation. The    refrain is, essentially always nowadays, sung as `For the sake    of auld lang syne, whereas Burns actually wrote `For auld lang    syne. A memically minded Darwinian immediately wonders what    has been the `survival value of the interpolated phrase, `the    sake of. Remember that we are not looking for ways in which    people might have survived better through singing the song in    altered form. We are looking for ways in which the alteration    itself might have been good at surviving in the meme pool.    Everybody learns the song in childhood, not through reading    Burns but through hearing it sung on New Years Eve. Once upon    a time, presumably, everybody sang the correct words. `For the    sake of must have arisen as a rare mutation. Our question is,    why has the initially rare mutation spread so insidiously that    it has become th    e norm in the meme pool?  <\/p>\n<p>    I dont think the answer is far to seek. The sibilant `s is    notoriously obtrusive. Church choirs are drilled to pronounce    `s sounds as lightly as possible, otherwise the whole church    echoes with hissing. A murmuring priest at the altar of a great    cathedral can sometimes be heard, from the back of the nave,    only as a sporadic sussuration of `ss. The other consonant in    `sake, `k, is almost as penetrating. Imagine that nineteen    people are correctly singing `For auld lang syne, and one    person, somewhere in the room, slips in the erroneous `For the    sake of auld lang syne. A child, hearing the song for the    first time, is eager to join in but uncertain of the words.    Although almost everybody is singing `For auld lang syne, the    hiss of an `s and the cut of a `k force their way into the    childs ears, and when the refrain comes round again he too    sings `For the sake of auld lang syne. The mutant meme has    taken over another vehicle. If there are any other children    there, or adults unconfident of the words, they will be more    likely to switch to the mutant form next time the refrain comes    round. It is not that they `prefer the mutant form. They    genuinely dont know the words and are honestly eager to learn.    Even if those who know better indignantly bellow `For auld lang    syne at the top of their voice (as I do!), the correct words    happen to have no conspicuous consonants, and the mutant form,    even if quietly and diffidently sung, is far easier to hear.  <\/p>\n<p>    A similar case is `Rule Brittannia. The correct second line of    the chorus is `Brittannia, rule the waves. It is frequently,    though not quite universally, sung as `Brittannia rules the    waves. Here the insistently hissing `s of the meme is aided    by an additional factor. The indended meaning of the poet    (James Thompson) was persumably imperative (Brittannia, go out    and rule the waves !) or possibly subjunctive (let Brittannia    rule the waves). But it is superficially easier to    misunderstand the sentence as indicative (Brittannia, as a    matter of fact, does rule the waves). This mutant meme, then,    has two separate survival values over the original form that it    replaced: it sounds more conspicuous and it is easier to    understand.  <\/p>\n<p>    The final test of a hypothesis should be experimental. It    should be possible to inject the hissing meme, deliberately,    into the meme pool at a very low frequency, and then watch it    spread because of its own survival value. What if just a few of    us were to start singing `God saves our gracious Queen?  <\/p>\n<p>    (5) If the meme is a scientific idea, its spread will depend on    how acceptable it is to the population of individual    scientists; a rough measure of its survival value could be    obtained by counting the number of times it is referred to in    successive years in scientific journals.  <\/p>\n<p>    [ Sorry, I left this note out. Its rather long, and contains 3    figures (relatively hard to copy and put into an HTML page)    that unfortunately are important to the notes text  and    anyway, the note is probably of interest only to settled    bureaucratic scientists concerned mainly with the # of times    their own publications are quoted in papers by others. :-):-)    But !, since you have read so far, I think you are pretty    interested in this stuff  please consider buying the book ! I    think it really would be a worthwhile investment in yourself. ]  <\/p>\n<p>    (6) The computers in which memes live are human brains.  <\/p>\n<p>    It was obviously predictable that manufactured electronic    computers, too, would eventually play host to self-replicating    patterns of information  memes. Computers are increasingly    tied together in intricate networks of shared information. Many    of them are literally wired up together in electronic mail    exchange. Others share information when their owners pass    floppy disks around. It is a perfect milieu for    self-replicating programs to flourish and spread. When I wrote    the first edition of this book I was nave enough to suppose    that an undesirable computer meme would have to arise by a    spontaneous error in the copying of a legitimate program. Alas,    that was a time of innocence. Epidemics of `viruses and    `worms, deliberately released by malicious programmers, are    now familiar hazards to computer-users all over the world.    [Un-original paragraph break]  <\/p>\n<p>    My own hard disc has to my knowledge been infected in two    diffent virus epidemics during the past year, and that is a    fairly typical experience among heavy computer users. I shall    not mention the names of particualr viruses for fear of giving    any nasty little satisfaction to their nasty little    perpetrators. I say `nasty, because their behaviour seems to    me morally indistinguishable from that of a technician in a    microbiology laboratory, who deliberately infects the drinking    water and seeds epidemics in order to snigger at people getting    ill. I say `little, because these people are mentally little.    There is nothing clever about designing a computer virus. Any    half-way competent programmer could do it, and half-way    competent programmers are two-a-penny in the modern world. Im    one myself. I shant even bother to explain how computer    viruses work. Its too obvious.  <\/p>\n<p>    [ Hear, hear ! . So even Dawkins is not immune to burst off in    `flames and in useless gratuitous morality and ethics. :-):-)    Still, nevertheless, this note (bar the moralisms) does contain    some interesting stuff. ]  <\/p>\n<p>    What is less easy is how to combat them. Unfortunately some    very expert programmers have had to waste their valuable time    writing virus-detector programs, immunization programs and so    on (the analogy with medical vaccination, by the way, is    astonishingly close, even down to the injection of a `weakened    strain of the virus). The danger is that an arms race will    develop, with each advance in virus-prevention being matched by    counter-advances in new virus programs. So far, most anti-virus    programs are written by altruists and supplied free of charge    as a service. But I foresee the growth of a whole new    profession  splitting into lucrative specialisms just like any    other profession  of `software doctors on call with black    bags full of diagnostic and curative floppy disks. I use the    name `doctors, but real doctors are solving natural problems    that are not deliberately engineered by human malice. My    software doctors, on the other hand, will be, like lawyers,    solving man-made problems that should never have existed in the    first place. In so far as virus-makers have any discernible    motive, they presumably feel vaguily anarchistic. I appeal to    them: do you really want to pave the way for a new    cat-profession? If not, stop playing at silly memes, and put    your modest programming talents to better use.  <\/p>\n<p>    (7) Blind faith can justify anything.  <\/p>\n<p>    I have had the predictable spate of letters from faiths    victims, protesting about my criticisms of it. Faith is such a    successful brainwasher in its own favour, especially a    brainwasher of children, that it is hard to break its hold. But    what, after all, is faith? It is a state of mind that leads    people to believe something  it doesnt matter what  in the    total absence of supporting evidence. If there were good    supporting evidence then faith would be superfluous, for the    evidence would compel us to believe it anyway. It is this that    makes the often-parrotted claim that `evolution is a matter of    faith so silly. People believe in evolution not because they    arbitrarily want to believe it but because of overwhelming,    publicly available evidence.  <\/p>\n<p>    I said `it doesnt matter what the faithful believe, which    suggests that people have faith in entirely daft, arbitrary    things, l    ike the electric monk in Douglas Adams delightful Dirk    Gentlys Holistic Detective Agency. He was purpose-built to do    your believing for you, and very successful at it. On the day    that we meet him he unshakingly believes, against all the    evidence, that everything in the world is pink. I dont want to    argue that things in which a particular individual has faith    are necessarily daft. They may of may not be. The point is that    there is no way of deciding whether they are, and no way of    preferring one article of faith over another, because evidence    is explicitly eschewed. Indeed the fact that true faith doesnt    need evidence is held up as its greatest virtue; this was the    point of my quoting the story of Doubting Thomas, the only    really admirable member of the apostles.  <\/p>\n<p>    Faith cannot move mountains (though generations of children are    solemnly told the contrary and believe it). But it is capable    of driving people to such dangerous folly that faith seems to    me to qualify as a kind of mental illness. It leads people to    believe in whatever it is so strongly that in extreme cases    thay are prepared to kill and die for it without the need for    further justification. Keith Henson has coined the name    `memeoids for `victims that have been taken over by a meme to    the extent that their own survival becomes inconsequential     You see lots of these people on the evening news from such    places as Belfast or Beirut. Faith is powerful enough to    immunize people agains all appeals to pity, to forgiveness, to    decent human feelings. It even immunizes them against fear, if    they honestly believe that a martyrs death will send them    straight to heaven. What a weapon! Religious faith deserves a    chapter to iteself in the annals of war technology, on an even    footing with the longbow, the warhorse, the tank, and the    hydrogen bomb.  <\/p>\n<p>    (8) We, alone on earth, can rebel against the tyranny of the    selfish replicators.  <\/p>\n<p>    The optimistic tone of my conclusion has provoked scepticism    among critics who feel that it is inconsistent with the rest of    the book. In some cases the criticism comes from doctrinaire    sociobiologists jealously protective of the importance of    genetic influence. In other cases the criticism comes from a    paradoxically opposite quarter, high priests of the left    jealously protective of a favourite demonological icon! Rose,    Kamin, and Lewontin in Not in Our Games have a private bogey    called `reductionism; and all the best reductionists are also    supposed to be `determinists, preferably `genetic    determinists.  <\/p>\n<p>    The numbers in brackets refer to the numbered references in the    bibliography. References for the body of Chapter 11 are    preceded by a -, those for the notes by a >.  <\/p>\n<p>     Arapesh tribe (133)  blending inheritance (69)     Cavalli-Sforza, L.L. (32, 33)  Cloak, F.T. (37)  cultural    evolution (20, 32, 33, 37, 62, 128)  Darwin, C.R. (41) >    Delius, J.D. (58) > determinism (47,51,154)  faith (94)    > Henson, H.K. (94)  Humphrey, N.K. (99)  Ik tribe (175)     Jenkins, P.F. (101) > Kamin, L.J. (154) > Lewontin, R.C.    (110, 154)  Mead, M. (133) -> meme (20, 58) > parasites    (47, 89, 90, 160)  particulate inheritance (69, 129, 153)     Popper, K. (150, 151)  primeval soup (144) > reductionism    (154)  religion (94)  replicator (47, 48) > Rose, S. (154)     saddleback (101)  Trivers, R.L. (170, 171, 172, 173, 174)     Turnbull, C. (175) > universal Darwinism (49, 50)     Williams, G.C. (181, 183) > Wilson, E.O. (185)  <\/p>\n<p>    20. Bonner, J.T. (1980) The Evolution of Culture in Animals.    Princeton: Princeton University Press. 32. Cavalli-Sforza, L.L.    (1971) Similarities and dissimilarities of sociocultural and    biological evolition. In Mathematics in the Archaeological and    Historical Sciences (eds. F.R. Hodson, D.G. Kendall, and P.    Tautu). Edinburgh: Edinburgh University Press. pp. 553-41. 33.    Cavalli-Sforza, L.L. and Feldman, M.W. (1981) Cultural    Transmission and Evolution: A Quantitative Approach. Princeton:    Princeton University Press. 37. Cloak, F.T. (1975) Is a    cultural ethology possible? Human Ecology 3, 161-82. 41.    Darwin, C.R. (1859) The Origin of Species. London: John Murray.    47. Dawkins, R. (1982) The Extended Phenotype. Oxford: W.H.    Freeman. 48. Dawkins, R. (1982) Replicators and vehicles. in    Current Problems in Sociobiology (eds. Kings College    Sociobiology Group). Cambridge: Cambridge University Press. pp.    45-64. 49. Dawkins, R. (1983) Universal Darwinism. In Evolution    from Molecules to Men (ed. D.S. Bendall). Cambridge: Cambridge    University Press. pp. 403-25. 50. Dawkins, R. (1986) The Blind    Watchmaker. Harlow: Longman. 51. Dawkins, R. (1986)    Sociobiology: the new storm in a teacup. In Science and Beyond    (eds. S. Rose and L. Appignanesi). Oxford: Basil Blackwell. pp.    61-78. 58. Delius, J.D. (in press [in 1989]) Of mind memes and    brain bugs: a natural history of culture. In The Nature of    Culture (ed. W.A. Koch). Bochum: Studienlag Brockmeyer. 62.    Dobzhansky, T. (1962) Mankind Evolving. New Haven: Yale    University Press. 69. Fisher, R.A. (1930) The Genetical Theory    of Natural Selection. Oxford: Clarendon Press. 89. Hamilton,    W.D. (1998) Sex versus non-sex versus parasite. Oikos 35,    282-90. 90. Hamilton, W.D. and Zuk, M. (1982) Heritable true    fitness and bright birds: a role for parasites? Science 218,    384-7. 94. Henson, H.K. (1985) Memes, L5 and the religion of    the space colonies. L5 News, September 1985, pp. 5-8. 99.    Humphrey, N. (1986) The Inner Eye. London: Faber and Faber.    101. Jenkins, P.F. (1978) Cultural transmission of song    patterns and dialect development in a free-living bird    population. Animal Behaviour 26, 50-78. 110. Lewontin, R.C.    (1983) The organism as the subject and object of evolution.    Scientia 118, 65-82. 128. Maynard Smith, J. (1988) Games, Sex    and Evolution. New York: Harvester Wheatsheaf. 129. Maynard    Smith, J. (1988) Evolutionary Genetics. Oxford: Oxford    University Press. 133. Mead, M. (1950) Male and Female. London:    Gollancz. 144. Orgel, L.E. (1973) The Origins of Life. London:    Chapman and Hall. 150. Popper, K. (1974) The rationality of    scientific revolutions. In Problems of Scientific Revolution    (ed. R. Harr). Oxford: Clarendon Press. pp. 72-101. 151.    Popper, K. (1974) Natural selection and the emergence of mind.    Dialectica 32, 339-55. 153. Ridley, M. (1985) The Problems of    Evolution. Oxford: Oxford University Press. 154. Rose, S.,    Kamin, L.J., and Lewontin, R.C. (1984) Not In Our Genes.    Oxford: Oxford University Press. 160. Seger, J. and Hamilton,    W.D. (1988) Parasites and sex. In The Evolution of Sex (eds.    R.E. Michod and B.R. Levin). Sunderland, Massachusetts:    Sinauer. pp. 176-93. 170. Trivers, R.L. (1971) The evolution of    reciprocal altruism. Quarterly Review of Biology 46, 35-57.    171. Trivers, R.L. (1972) Parental investment and sexual    selection. In Sexual Selection and the Descent of Man (ed. B.    Campbell). Chicago: Aldine. pp 136-79. 172. Trivers, R.L.    (1974) Parent-offspring conflict. American Zoologist 14,    249-64. 173. Trivers, R.L. (1985) Social Evolution. Menlo Park:    Benjamin\/Cummings. 174. Trivers, R.L. and Hare, H. (1976)    Haplodiploidy and the evolution of the social insects. Science    191, 249-63. 175. Turnbull, C. (1972) The Mountain People.    London: Jonathan Cape. 181. Williams, G.C. (1975) Sex and    Evolution. Princeton: Princeton University Press. 183.    Williams, G.C. (1975) A defense of reductionism in evolutionary    biology. In Oxford Surveys in Biology (eds. R. Dawkins and M.    Ridley), 2, pp. 1-27. 185. Wilson, E.O. (1975) Sociobiology:    The New Synthesis. Cambridge, Massachusetts: Harvard University    Press.  <\/p>\n<p>    More here:  <\/p>\n<p>    memetics     RUBINGHSCIENCE.ORG  <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Read more here: <\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.prometheism.net\/news\/memetics\/page\/2\/\" title=\"Memetics | Prometheism.net - Part 2\">Memetics | Prometheism.net - Part 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> <a href=\"http:\/\/www.rubinghscience.org\/memetics\/dawkinsmemes.html\" rel=\"nofollow\">http:\/\/www.rubinghscience.org\/memetics\/dawkinsmemes.html<\/a> Dec.1999 Chapter 11 from Richard Dawkins, The Selfish Gene [ First published 1976; 1989 edition: Oxford University Press, ISBN 0-19-286092-5 (paperback) ], the best short introduction to, and the text that kicked off, the new science of MEMETICS, (and, also, the text where Dawkins coined the term `meme).  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/memetics\/memetics-prometheism-net-part-2.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[431590],"tags":[],"class_list":["post-212636","post","type-post","status-publish","format-standard","hentry","category-memetics"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/212636"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=212636"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/212636\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=212636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=212636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=212636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}