Nowadays, it appears that social media has given holiday photography a far more sinister purpose: to show off to friends and colleagues. <\/p>\n
This new breed of holiday photograph, taken with a global audience in mind, has been dubbed the boastagraph, and according to a study by British Airways, may have the power to destroy friendships. <\/p>\n
One in seven admit to feeling jealous when looking at friends holiday photos, while a quarter of those who upload them feel upset, annoyed or confused if they dont get any likes, favourites, comments or retweets. <\/p>\n
Credit:Rich Kids of Instagram <\/p>\n
As if this isnt bad enough, one in ten feels an obligation to post a \"cheeky selfie with a cocktail by the pool\". Perhaps what is even more shocking is that only one person in six apparently finds such photos annoying. <\/p>\n
Credit: Justinbieber\/Instagram <\/p>\n
The common themes of boastagraphs are the usual fare of family holidays, nights out and pretty landscapes, but all with an added veneer of perfection, to make those back home as jealous as possible. <\/p>\n
Beaches, swimming pools and sunsets are just some of the other images posted online with the implicit purpose of making everybody else green with envy. <\/p>\n
Credit:Rich Kids of Instagram <\/p>\n
Of course, immediacy is the key to inducing the maximum amount of jealousy, and it seems the boastagrapher is aware of this. According to the study, many Britons upload their photos online while still on holiday, with 35 per cent doing so either immediately or within the hour. <\/p>\n
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Goodbye holiday snaps; introducing the 'boastagraph'<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Nowadays, it appears that social media has given holiday photography a far more sinister purpose: to show off to friends and colleagues. Continue reading