{"id":18274,"date":"2010-05-18T16:34:02","date_gmt":"2010-05-18T16:34:02","guid":{"rendered":"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/a-yardstick-for-the-nose-the-loom\/"},"modified":"2010-05-18T16:34:02","modified_gmt":"2010-05-18T16:34:02","slug":"a-yardstick-for-the-nose-the-loom","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/astronomy\/a-yardstick-for-the-nose-the-loom.php","title":{"rendered":"A Yardstick For The Nose | The Loom"},"content":{"rendered":"<p><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/0e15e_nickel-nose.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-2941\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/0e15e_nickel-nose.png\" alt=\"nickel nose\" width=\"220\" height=\"177\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/discovermagazine.com\/2010\/may\/17-the-brain-first-yardstick-for-measuring-smells\">My newest column<\/a> for <em>Discover<\/em> is about that strangest of the senses, smell. An odor can be an overwhelming experience, and yet it&rsquo;s often impossible to put that experience into words. In fact, we&rsquo;re terrible at naming smells, despite being exquisitely sensitive to the differences between them. I take a look at some recent research that may bring us closer to resolving this paradox, with the invention of the first yardstick for the nose&ndash;a simple measurement of odor molecules that reveals a lot about how pleasant or vile we find them. Not only might it help us understand our own noses, but it may even let us build <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/www.ploscompbiol.org\/article\/info:doi\/10.1371\/journal.pcbi.1000740\">electronic noses<\/a> to sniff for things we don&rsquo;t want to stick our own noses in. <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/discovermagazine.com\/2010\/may\/17-the-brain-first-yardstick-for-measuring-smells\">Check it out<\/a>.<\/p><p><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feedads.g.doubleclick.net\/~a\/bEcVQ18d8YzXQ8uPP7PGjSjx8Rw\/0\/da\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/0e15e_di\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><br><a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/feedads.g.doubleclick.net\/~a\/bEcVQ18d8YzXQ8uPP7PGjSjx8Rw\/1\/da\"><img decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/0e15e_di\" border=\"0\" style=\"padding-left:10px; padding-right: 10px;\"><\/a><\/p><p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/08daa_T-mjx4BvlD0\" height=\"1\" width=\"1\" style=\"padding-left:10px; padding-right: 10px;\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/euvolution.com\/futurist-transhuman-news-blog\/wp-content\/plugins\/wp-o-matic\/cache\/08daa_6OgTQ5xN2po\" height=\"1\" width=\"1\" style=\"padding-left:10px; padding-right: 10px;\"><\/p>","protected":false},"excerpt":{"rendered":"<p>My newest column for Discover is about that strangest of the senses, smell. An odor can be an overwhelming experience, and yet it&rsquo;s often impossible to put that experience into words. In fact, we&rsquo;re terrible at naming smells, despite being &hellip; <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/astronomy\/a-yardstick-for-the-nose-the-loom.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-18274","post","type-post","status-publish","format-standard","hentry","category-astronomy"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/18274"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=18274"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/18274\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=18274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=18274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=18274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}