Inventors get ripped off way more than you think. So we wanted to create a safe haven for them. <\/p>\n
That, Akos Jankura explained to me, is the core idea behind My Cool Inventions, a talk radio program that he co-hosts with John Cremeans. The format of the show is pretty simple: the hosts bring on five new inventors a week who talk about their products. As they talk about the product, the two hosts also share some thoughts and insights for the inventor to improve his product and\/or business strategy. <\/p>\n
They have pretty strong credentials to do so. Both men are decades-long veterans of the home shopping industry and infomercials, between them racking up millions in sales. Jankura has also invented and successfully marketed several products. <\/p>\n
We know what it takes to sell a product. We know what it takes to demo a product. We know what it takes to have it somewhere and make money with it, said Cremeans on a recent broadcast. <\/p>\n
After talking about the invention for a few minutes, the show then allows the inventor to give a 60 second pitch for his product to the audience, who can then vote online or by text to give a thumbs up or thumbs down to the idea. Once a month, the duo gives away a marketing package worth $20,000 to an inventor selected by the audience. <\/p>\n
Its kind of like a huge focus group, said Jankura. And its brutally honest. <\/p>\n
The show has a strong audience that, according to Jankura, includes retailers and catalogers. During the live broadcasts, there are 50-70,000 radio listeners, according to Arbitron, along with an additional 25,000 audience members who are listening online. <\/p>\n
John Cremeans showing off one of the products featured on the show. <\/p>\n
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Finding The Next Great Inventor On The Airwaves<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Inventors get ripped off way more than you think. So we wanted to create a safe haven for them. That, Akos Jankura explained to me, is the core idea behind My Cool Inventions, a talk radio program that he co-hosts with John Cremeans. Continue reading