Transformers: Age of Extinction has done bigger box office in China the worlds second-largest film market than in North America, due to major advances in China-Hollywood marketing cooperation, says China Movie Media Group (CMMG). <\/p>\n
Michael Bay's fourthTransformers installment racked up $134.5 million in its first five days in China, which is higher than the $121 million it had earned in North American theaters by July 1. <\/p>\n
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\"The cooperation between CMMG and Paramount on TF4 is significant,\"Zhang Gen Ming, CEO and founder of CMMG, said in a statement. It marks CMMGs first collaboration with a U.S. studio, Paramount Pictures. <\/p>\n
\"Paramount created the worlds top film while CMMG[brought] the full range of marketing services for TF4, which helped attract more Chinese audiences to come to the theaters. Because of the efforts of both Paramount and CMMG, TF4 will become the blockbuster with the biggest box office in mainland China this year and we couldnt be more gratified,\" said Zhang. <\/p>\n
Transformers: Age of Extinction was simultaneously released in mainland China and North America on June 27. Although it was only open for four days at the end of June, the movie was the highest grossing imported film in mainland China for the first half of 2014, CMMG said. <\/p>\n
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CMMG was formerly part of state colossus China Film Group, which carries out domestic distribution, box-office promotion services and movie media advertising as an independent unit, while still cooperating closely with the parent company. <\/p>\n
The five-day tally for Transformers: Age of Extinction broke the previous record for 3D fantasy epic The Monkey King and CMMG forecasts that Age of Extinction will overtake the $217.7 million record total in China for Avatar, the top-grossing film of all time. <\/p>\n
The movie also broke records for its midnight showing, taking in $3.2 million, breaking Iron Man 3s 2013 record of $1,985 million. <\/p>\n
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'Transformers 4' Marks New Era in Chinese, Hollywood Marketing Collaboration<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Transformers: Age of Extinction has done bigger box office in China the worlds second-largest film market than in North America, due to major advances in China-Hollywood marketing cooperation, says China Movie Media Group (CMMG). Michael Bay's fourthTransformers installment racked up $134.5 million in its first five days in China, which is higher than the $121 million it had earned in North American theaters by July 1. LIST Hollywood's 100 Favorite Films \"The cooperation between CMMG and Paramount on TF4 is significant,\"Zhang Gen Ming, CEO and founder of CMMG, said in a statement Continue reading