Opinions expressed by Entrepreneur contributors are their own.<\/p>\n
Like a Russian nesting doll, there's a lot more to logo design than meets the eye. A logo can be summarized in just three words: icon, font and color. But, the work that goes into designing each of these elements is a lot to unpack.<\/p>\n
Logo design is like a body it needs more than just the basics, or the \"bones,\" to be as fully functional as possible. In my years-long career as a serial entrepreneur, I've found out firsthand the value of ensuring that each logo is as well-designed as possible for the longevity and success of the company that it represents.<\/p>\n
Ready for an anatomy lesson? Here are the critical elements that go into fantastic logo design.<\/p>\n
Related: 10 Questions to Ask When Designing Your Company's Logo<\/p>\n
You may have decided to go with a simple wordmark or lettermark logo. If that fits your brand best, go for it, but most brands over 60% according to some statistics use a combination logo, including both a wordmark and a graphic or icon.<\/p>\n
When choosing your graphic, here are the essentials for ensuring your choice is best for the success of the logo and the brand behind it.<\/p>\n
Related: What are the Most Important Elements of a Logo?<\/p>\n
Choosing your font is the next big part of putting together a great logo design. Font choice is integral not only to the user-friendliness of the logo but to the overall uniqueness, too. Here are some keys to look for:<\/p>\n
The colors you choose can build your brand's recognizability and make it memorable. Here are the keys to good color choice.<\/p>\n
Related: The Role of Color in Branding <\/p>\n
The specifics of logo design vary depending on the company behind the logo, the designer and the design itself. Sometimes, inspiration strikes. For others, it's a long, hard slog to try and get the perfect logo design. There's no surefire way to guarantee the success of logo design every single time, any more than there's a way to guarantee the success of a new business venture.<\/p>\n
But just like experience in the world of entrepreneurship will help us with our next startup, a deepened understanding of good logo design will help us to weigh the odds in our favor.<\/p>\n
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See original here: Opinions expressed by Entrepreneur contributors are their own. Like a Russian nesting doll, there's a lot more to logo design than meets the eye. A logo can be summarized in just three words: icon, font and color Continue reading
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