The Russians were NASA's chief rival during the space race, so it's ironic that it took a young Russian named Max Lapteff to design a smart, speculative rebranding of the National Aeronautics and Space Administration logo. Max Lapteff <\/p>\n
The Russians were NASA's chief rival during the space race, so it's ironic that it took a young Russian named Max Lapteff to design a smart, speculative rebranding of the National Aeronautics and Space Administration logo. <\/p>\n
This circular theme is embodied as an arc that cuts the letters off from the baseline, suggesting the curvature of a planet. Max Lapteff <\/p>\n
This circular theme is embodied as an arc that cuts the letters off from the baseline, suggesting the curvature of a planet. <\/p>\n
The chunky futuristic font of the \"worm\" logo, mercifully grounded in 1992, is replaced with a lighter typeface that preserves some of the original hallmarks, like the missing crossbars in the \"A's.\" Max Lapteff <\/p>\n
The chunky futuristic font of the \"worm\" logo, mercifully grounded in 1992, is replaced with a lighter typeface that preserves some of the original hallmarks, like the missing crossbars in the \"A's.\" <\/p>\n
The new logo generalizes NASA's mission in a way the current insignia doesn't. Max Lapteff <\/p>\n
The new logo generalizes NASA's mission in a way the current insignia doesn't. <\/p>\n
Lapteff designed a style guide that allows the floating orb to be replaced with graphics for specific missions, like a red circle for a mission to Mars or an asteroid for an Armageddon-style adventure. Max Lapteff <\/p>\n
Lapteff designed a style guide that allows the floating orb to be replaced with graphics for specific missions, like a red circle for a mission to Mars or an asteroid for an Armageddon-style adventure. <\/p>\n
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NASA Needs to Adopt This Cool New Logo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Russians were NASA's chief rival during the space race, so it's ironic that it took a young Russian named Max Lapteff to design a smart, speculative rebranding of the National Aeronautics and Space Administration logo. Continue reading