First product made from litter collected at the M&S Big Beach Clean Up <\/p>\n
The supermarket said that the toy is made from regenerated litter such as plastic cups, fishing tackle and bottle tops. <\/p>\n
The frisbee includes plastic collected by M&S' customers and employees at last year's 'Big Beach Clean-up' volunteer event. This is an annual event where volunteers help to clear litter from beaches and canals across the UK. <\/p>\n
The product is on sale now at M&S.com and in six costal M&S stores - Belfast (Abbey Centre), Bexhill, Lytham St Annes, Silverlink Retail Park, Weston Super Mare and Edinburgh Kinnaird. <\/p>\n
It costs 2.50, with 50p from each sale going directly to the Marine Conservation Society (MCS). <\/p>\n
M&S director of Plan A Mike Barry said: \"We've managed to transform waste, taking it off beaches where it threatens marine life, into a brand new product that is fun for our customers and raises money for MCS' on-going work to protect our seas. <\/p>\n
\"That's Plan A in action, a volunteer event that engages customers, saves precious raw materials and gives back to charity - all with a business case behind it.\" <\/p>\n
Last April thousands of M&S customers and employees helped clean over 300km of coastline. To trial whether or not M&S could collect and make a product from the beach litter, the plastic from six (Shoeburyness, Aberdeen, Coleraine, Scarborough, Swansea Bay and Southsea) of the beaches was segregated, cleaned and reprocessed into production ready recycled plastic. <\/p>\n
Two UK firms supported the project. Axion Polymers, a recycling specialist based in Salford, transformed the litter into product grade recycled plastic and Make a Material Difference, based in Leicester, created and manufactured the product. <\/p>\n
This year's M&S Big Beach Clean-up will clean 140 UK beaches and canals from 24 April to 30 April. The target is to clear more than last year's collection of 30 tonnes of litter. <\/p>\n
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The rest is here: <\/p>\n
M&S unveils frisbee made from beach litter<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" First product made from litter collected at the M&S Big Beach Clean Up The supermarket said that the toy is made from regenerated litter such as plastic cups, fishing tackle and bottle tops. Continue reading