By Alan Young <\/p>\n
A recent TripAdvisor-PhoCusWright study shows that consumers read at least six to twelve travel reviews prior to booking. <\/p>\n
That study was based on trends over the past year. However, the Internet is a fast paced and ever changing world, and there are signs that in the near future, travelers might consume reviews in a different way. <\/p>\n
TrustYou, for example, has developed what it calls \"the Meta-Review\", a summary of a hotel's reputation derived from semantic analysis of reviews across the world. <\/p>\n
The claimed reach of more than 50 million monthly unique visitors being influenced by TrustYou data on sites like Kayak or Wego.com is impressive. <\/p>\n
We interviewed TrustYou CEO and co-founder Benjamin Jost to find out more: <\/p>\n
What exactly are Meta-Reviews? <\/p>\n
Meta-Reviews are a trusted summary of relevant reviews worldwide, showing the most talked about and most relevant attributes of a particular hotel, along with some special, important-to-know 'nuggets' of information that are unique to the particular hotel. <\/p>\n
Different signals are taking into account; for example, the most recent content carries a higher weight. We also start to experiment with different weighting for verified reviews versus unverified ones. <\/p>\n
Bottom line, think of Meta-Reviews as the Cliff's Notes for thousands and thousands of reviews; they give travelers the best possible summary of all reviews for faster, more informed booking decisions. <\/p>\n
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The rest is here:<\/p>\n
Will traditional travel reviews die out? | By Alan Young<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" By Alan Young A recent TripAdvisor-PhoCusWright study shows that consumers read at least six to twelve travel reviews prior to booking. That study was based on trends over the past year. However, the Internet is a fast paced and ever changing world, and there are signs that in the near future, travelers might consume reviews in a different way. Continue reading