Online holiday bookings at a record high. According to the latest ITB World Travel Trends Report, 65% of all holidays are now booked online, compared to just 24% that are booked via travel agencies. <\/p>\n
Mobile travel bookings are also on the rise, with one in five UK holiday-makers now booking holidays using a mobile device, according to a recent survey by Tradedoubler Insight Unit. <\/p>\n
As competition moves from the high street to digital channels, its now more important than ever for online travel operators to ensure customers have the best possible experience across all channels. <\/p>\n
Broken links, payment problems, poor navigation and a lack of information can force customers to competitors sites, ultimately losing business. To avoid this, online travel operators need to take action fast. <\/p>\n
The smallest technical glitch or poor process design could adversely affect the online experience for customers, resulting in site abandonment, impeded bookings, and damage to the companys brand. <\/p>\n
As a result, travel operators must consider implementing customer experience management software to help them better manage the digital customer experience. <\/p>\n
This can enable them to collect and analyse information on a number of different variables such as how customers came across their website, why they have abandoned a transaction, what types of content make customers buy or convert, and how visitors behave on different devices amongst other things. <\/p>\n
By analysing this data, travel operators can begin to understand customer behaviour and take the necessary steps to improve the quality of customer experience and maximise sales. <\/p>\n
This type of technology can also help travel companies record each customer session at the browser level and view problems at the source. <\/p>\n
This means they can identify complex issues that customers have a tough time describing, apply the necessary precision in investigations and eliminate educated guesses to ultimately reduce customer struggle. <\/p>\n
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How can travel operators provide a first-class digital customer experience?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Online holiday bookings at a record high. According to the latest ITB World Travel Trends Report, 65% of all holidays are now booked online, compared to just 24% that are booked via travel agencies. Mobile travel bookings are also on the rise, with one in five UK holiday-makers now booking holidays using a mobile device, according to a recent survey by Tradedoubler Insight Unit. Continue reading