As modern technology continues to change the way humans interact with one another, businesses are being forced to adapt as well. <\/p>\n
One expert says smartphones alone are having a \"huge impact\" on small businesses in a good way. <\/p>\n
Tim Longhurst - a futurist who works with clients to examine how the world is changing - believes customers have become like cyborgs: part human, part mobile. <\/p>\n
\"For us in business, if we're not using these devices to their full potential, then we may be missing out on huge opportunities,\" says Mr Longhurst. <\/p>\n
It used to be common for businesses to pay for focus groups, where people would gather to share what they wanted out of a product. <\/p>\n
\"Social media is like a massive focus group with thousands of our customers sharing that information for free,\" says Mr Longhurst. <\/p>\n
\"Sometimes, as small business owners, there's so much for us to be across we can feel a little overwhelmed and it doesn't occur to us that there's actually gold.\" <\/p>\n
Watch the video in the player above to see the full interview. <\/p>\n
3 News <\/p>\n
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Smartphones turning consumers into cyborgs - futurist<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" As modern technology continues to change the way humans interact with one another, businesses are being forced to adapt as well. Continue reading