{"id":1075225,"date":"2024-05-06T02:44:39","date_gmt":"2024-05-06T06:44:39","guid":{"rendered":"https:\/\/www.immortalitymedicine.tv\/small-is-the-new-big-in-artificial-intelligence-et-brandequity-etbrandequity\/"},"modified":"2024-08-18T12:47:32","modified_gmt":"2024-08-18T16:47:32","slug":"small-is-the-new-big-in-artificial-intelligence-et-brandequity-etbrandequity","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/artificial-intelligence\/small-is-the-new-big-in-artificial-intelligence-et-brandequity-etbrandequity.php","title":{"rendered":"Small is the new BIG in artificial intelligence &#8211; ET BrandEquity &#8211; ETBrandEquity"},"content":{"rendered":"<p><p>Representative image (iStock)      There are similarities between the cold war era and  current times. In the former, there was a belief that alliances  having stronger nuclear arms will wield larger global influence.  Similarly, organizations (and nations) in the existing era  believe that those controlling the AI narrative, will control the  global narrative. Moreover, scale was, and is, correlated with  superiority; there is a belief that bigger is better.  <\/p>\n<p>    Global superpowers competed in the cold war    on whose nuclear systems are largest (highest megaton weapons),    while in the current era, large technology incumbents and    countries are competing on who can build the largest model,    with highest number of parameters. Open AIs GPT 4 took global    pole position last year, brandishing a model that is rumored to    have over 1.5 trillion parameters. The race is not just about    prestige; it is rooted in the assumption that larger models    understand and generate human language with significant    accuracy and nuance.  <\/p>\n<p>    Democratization of    AI    One of the most compelling arguments for smaller language    models lies in their efficiency. Unlike their larger    counterparts, these models require significantly less    computational power, making them accessible to a broader range    of users. This democratization of AI    technology could lead to a surge in innovation, as small    businesses and individual developers gain the tools to    implement sophisticated AI solutions without the prohibitive    costs associated with large models. Furthermore, the    operational speed and lower energy consumption of small models    offer a solution to the growing concerns over the environmental impact of    computing at scale.  <\/p>\n<p>    Large language models popularity can be attributed to their    ability to handle a vast array of tasks. Yet, this    Jack-of-all-trades approach is not always necessary or optimal.    Small language models can be fine-tuned for specific    applications, providing targeted solutions that can outperform    the generalist capabilities of larger models. This    specialization can lead to more effective and efficient AI applications, from customer    service bots tailored to a company's product line to legal    assistance tools tailored on a countrys legal system.  <\/p>\n<p>    On-device Deployment  <\/p>\n<p>    The Environmental    Imperative    The environmental impact of AI development is an issue that    cannot be ignored. The massive energy requirements of training    and running large language models pose a significant challenge    in the search for sustainable technology development. Small    language models offer a path forward that marries the    incredible potential of AI with the urgent need to reduce our    carbon footprint. By focusing on models that require less power    and fewer resources, the AI community can contribute to a more    sustainable future.  <\/p>\n<p>    As we stand on the cusp of technological breakthroughs, it's    important to question the assumption that bigger is always    better. The future of AI may very well lie in the nuanced,    efficient, and environmentally conscious realm of small    language models. These models promise to make AI more    accessible, specialized, and integrated into our daily lives,    all while aligning with the ethical and environmental standards    that our global community increasingly seeks to uphold.  <\/p>\n<p>          Their partnerships with leading mobile OEMs globally          which cover 63 per cent of the global Android market          helps Fintech brands to feature their apps on alternative          app platforms. They also offer guidance throughout the          campaign lifecycle for expanded reach and new revenue          opportunities. Furthermore, some new age app growth          companies have also launched their proprietary tools          which fine-tune campaigns in real-time across mobile OEM          inventory, aligning them with performance goals for          enhanced Return On Ad Spend (ROAS).        <\/p>\n<p><!-- Auto Generated --><\/p>\n<p>Read more:<\/p>\n<p><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/brandequity.economictimes.indiatimes.com\/news\/digital\/small-is-the-new-big-in-artificial-intelligence\/109869827\" title=\"Small is the new BIG in artificial intelligence - ET BrandEquity - ETBrandEquity\">Small is the new BIG in artificial intelligence - ET BrandEquity - ETBrandEquity<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> Representative image (iStock) There are similarities between the cold war era and current times. In the former, there was a belief that alliances having stronger nuclear arms will wield larger global influence. Similarly, organizations (and nations) in the existing era believe that those controlling the AI narrative, will control the global narrative.  <a href=\"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/artificial-intelligence\/small-is-the-new-big-in-artificial-intelligence-et-brandequity-etbrandequity.php\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1075225","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/1075225"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=1075225"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/1075225\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=1075225"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=1075225"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=1075225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}