Korean culture has globally disseminated through K-beauty as much as K-pop and K-drama have.<\/p>\n
The history of Whoo harks back to the royal court of the Joseon Dynasty, in developing the Royal Privilege Cream, majestically priced at 70,500 baht.<\/p>\n
Its launch in Bangkok was accompanied by an exhibition about the luxury brand, under LG Household & Healthcare.<\/p>\n
Whoo refers to an empress whose age-old beauty secrets, along with records of the court's medical manuals, have been reinterpreted into modern-day cosmetics.<\/p>\n
The logo recalls the haegeum, a traditional instrument that maintains harmony and balance of wind and string instruments. This reflects how its beauty products restore the balance of the skin.<\/p>\n
Like how traditional Korean medicine prescribes ginseng as a panacea, the K-beauty brand swears by the medicinal herb as a powerful skincare ingredient.<\/p>\n
Royal Privilege Cream powered by extracts of the wild ginseng family and flower.<\/p>\n
The hefty price tag of the new face cream is due to Royal Empress Wild Ginseng -- a blend of extracts from different parts of a precious type of wild ginseng, Wang Whoo Sam, found in the northeastern part of the Baekdudaegan Mountain Range.<\/p>\n
Crowned the Queen of Wild Ginseng, it grows as a family comprising mother and offspring with a strong vitality and longevity lineage. Only the toughest mother ginseng is able to deliver the baby ginseng, which further makes them a rare find in nature.<\/p>\n
Common wild ginseng generally dies after 20-30 years, but this variety, as a group, lives twice as long, for 40-50 years. Moreover, it contains a high amount of active substances, for promoting healthy skin.<\/p>\n
The Royal Privilege Cream also contains an extract from wild ginseng flowers, endowed with more phytocompounds than those found in the roots.<\/p>\n
The inflorescence fully blooms from 8-10am, for only two to three days in a year, between mid May to June, when it is picked to capture the concentrated vital energy.<\/p>\n
Likewise, the human body depends on a life force energy and a strong immune system that improves overall skin health.<\/p>\n
The formulation of the Royal Privilege Cream is based on this principle, termed Dae-Bo-Won-Gi, which emphasises a fully-charged \"original energy\" in order to maintain a harmonious circulation of blood, vital energy and essence for healthy body and skin.<\/p>\n
The Royal Privilege Pact comes with three applicators for different effects. The history of Whoo<\/p>\n
From oriental medicine records, the researchers also learned of the cocoon's efficacy in softening the skin and how it was burned to release its medicinal properties.<\/p>\n
This led to adding a silk protein, Sericin, to enrich the Royal Privilege Cream with nutrients while smoothening the texture of the formula.<\/p>\n
The luxurious cream is housed in a handcrafted jar and box, inspired by a jade investiture book, appointment edict and gold seal engraved with the title, bestowed to a Korean empress in a royal coronation.<\/p>\n
The regal cream was unveiled along with the Royal Privilege Pact, presented in a compact, evoking a jewellery box, with similar delicate metalwork and regal motif.<\/p>\n
The pressed powder claims to contain traces of platinum, gold, sapphire, coral, pearl, ruby, diamond and amber, which justifies its price of over 27,500 baht.<\/p>\n
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\nOnly the toughest ginseng - Bangkok Post<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"