{"id":1053248,"date":"2012-01-01T16:45:09","date_gmt":"2012-01-01T16:45:09","guid":{"rendered":"http:\/\/www.immortalitymedicine.tv\/neurology\/how-to-manage-your-online-reputation-as-a-physician-in-5-steps.php"},"modified":"2024-08-17T18:49:29","modified_gmt":"2024-08-17T22:49:29","slug":"how-to-manage-your-online-reputation-as-a-physician-in-5-steps","status":"publish","type":"post","link":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/neurology\/how-to-manage-your-online-reputation-as-a-physician-in-5-steps.php","title":{"rendered":"How to manage your online reputation as a physician in 5 steps"},"content":{"rendered":"

\"\"<\/a>1. Google yourself<\/b> - repeat on a regular basis, at least once a month, and set up Google alerts to catch new mentions.<\/p>

2. Correct mistakes<\/b> and false information about you that is published online. Contact the site authors.<\/p>

3. Create your own content<\/b> - start a blog, Twitter account and Facebook page, use Google+ for draft posts. Send selected news to Twitter, try Facebook for updates from you practice. Link you own blog posts from Twitrter and Facebook.<\/p>

Setup professional profiles on Google+ and LinkedIn.<\/p>

Push irrelevant or non-reliable content down in the search results. The farther down the better, as 90% of people won't go past the first page of search results and 99% won't go past page 2. <\/p>

4. Embrace constructive online criticism<\/b>. Consider it a 360-degree evaluation.<\/p>

5. Address actionable items<\/b> such as \"hot button issues\" among patients - long waits, lack of response or slow responses. <\/p>

<\/p>

Cycle of Online Information and Physician Education (click here to enlarge the image<\/a>). An editable copy<\/a> for your presentation is available at Google Docs.<\/p>

I developed the concept of T<\/b>wo I<\/b>nterlocking C<\/b>ycles:<\/span><\/p>

- Cycle of Patient Education
- Cycle of Online Information and Physician Education<\/p>

The two cycles work together as two interlocking cogwheels (TIC):<\/p>

References:<\/p>

5 ways to manage your online reputation. American Medical News, 2011<\/a>.<\/p>

Social media in medicine: How to be a Twitter superstar and help your patients and your practice<\/a><\/p>

Image source: <\/span>Wikipedia<\/a>, public domain.<\/span> <\/p>

Posted at Clinical Cases and Images<\/a>. Stay updated and subscribe<\/a>, follow us on Twitter<\/a> and connect on Facebook<\/a>.\"\"<\/p><\/div>

<\/a>
<\/a><\/p>

Source:
http:\/\/feeds.feedburner.com\/CasesBlog<\/a><\/p>","protected":false},"excerpt":{"rendered":"

1. Google yourself - repeat on a regular basis, at least once a month, and set up Google alerts to catch new mentions.2. Correct mistakes and false information about you that is published online. Contact the site authors.3. Create your … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"limit_modified_date":"","last_modified_date":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[1246864],"tags":[],"class_list":["post-1053248","post","type-post","status-publish","format-standard","hentry","category-neurology"],"modified_by":null,"_links":{"self":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/1053248"}],"collection":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/comments?post=1053248"}],"version-history":[{"count":0,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/posts\/1053248\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/media?parent=1053248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/categories?post=1053248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euvolution.com\/futurist-transhuman-news-blog\/wp-json\/wp\/v2\/tags?post=1053248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}