Consumption nanotechnology is receiving much attention in the beverage industry. The technology allows manufacturers to infuse beverages with any oil-based functional ingredient (e.g. vitamins, CBD, THC) and improve its absorption. <\/p>\n
Part of the reason for the accelerated development and deployment of these technologies has been to solve issues plaguing THC-infused products, but what is often not discussed is their application outside of the cannabis industry.<\/p>\n
The first key reason why manufacturers use nano inputs is to ensure that an oil can be infused into a beverage without making the product cloudy or milky. The second, and arguably more exciting reason, to use this technology is for the improved absorption of the functional ingredient. <\/p>\n
Improved absorption, also referred to as enhanced bioavailability, is a result of the incredibly small size of the functional ingredient particles after being processed using the technology. For example, an infused vitamin water that uses a nano input will allow the consumer to absorb far more of the vitamin than from a standard vitamin water it enhances the bioavailability of the vitamin.<\/p>\n
Enhanced bioavailability allows for further product differentiation in the functional beverage market. Vitamin and adaptogen-infused beverages stand to benefit from this technology, and CBD-infused beverages already fairly popular where legal due to CBD not being psychoactive (it doesnt affect your mental state like THC) require the use of consumption nanotechnology to create a beverage that appeals to consumers.<\/p>\n
Manufacturers and brands exploring these technologies should ensure that their R&D team or their technology partner has properly stress-tested the consumption nanotechnology being offered. Unstable inputs will cause the beverage to become cloudy and may result in a layer of oil on top of the beverage. When this happens, the nano input is no longer a nano input. It has lost the advantages of clarity and enhanced bioavailability. <\/p>\n
Having said that, those with any plans to infuse a product with vitamins, CBD or other oil-based nutraceuticals should strongly consider exploring consumption nanotechnology to ensure that their product offering remains relevant.<\/p>\n
For more information on beverage consumption nanotechnology, please contact us at [emailprotected].<\/p>\n
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