In his regular IndustryWeek nanotechnology column, Nanofilm president and CEO Scott Rickert suggests a bootcamp for nanotechnology and industry about commercialization to capitalize on the current interest in advanced manufacturing. <\/p>\n
Valley View, OH (PRWEB) March 12, 2012 <\/p>\n
Rickert, a 20+ year veteran in nanotechnology, suggests that companies approach their commercialization efforts as they would a military campaign. <\/p>\n
1. Send out more scouts. Cast a wide net to find compatible partners, he notes, saying that Nanofilms R&D labs are constantly doing hands-on testing of early-stage technology to identify potential product advancements. <\/p>\n
2. Meet with the generals. Avoid a buyer-vendor relationship by building a task force with C-Level personnel in all disciplines. <\/p>\n
3. Keep the battle plans flexible. Consider all forms of partnership, including joint development, tech sharing, market sharing and licensing. <\/p>\n
4. Embrace guerilla warfare. Dont miss the smaller incremental opportunities in the search for a silver bullet <\/p>\n
5. Be ready for hand-to-hand combat. Be sure everyone gets out of the lab and into the real world. <\/p>\n
6. Never retreat. When necessary, tweak, reformulate, rethink; find another path, another partner, another idea. <\/p>\n
The full article, titled The Six Secret Weapons of Nanotechnology Commercialization, can be read at IndustryWeek.com. <\/p>\n<\/p>\n
More here: In his regular IndustryWeek nanotechnology column, Nanofilm president and CEO Scott Rickert suggests a bootcamp for nanotechnology and industry about commercialization to capitalize on the current interest in advanced manufacturing. Valley View, OH (PRWEB) March 12, 2012 Rickert, a 20+ year veteran in nanotechnology, suggests that companies approach their commercialization efforts as they would a military campaign. 1 Continue reading
\nSix Secret Weapons of Nanotechnology Commercialization: Nanofilm CEO offers \u201cBootcamp for Nanotechnology and Industry\u201d<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"